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Tesla Motors: Three New Stores Opening In North America

 
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No sooner has Tesla announced a new "gallery" in the heart of oil country, than the Palo Alto-based electric car company has now revealed plans for three more retail stores in North America.

The stores are part of the preparation for the upcoming 2012 Tesla Model S sedan that's due to go on sale next year.

The first store to open this weekend, November 5, is Tesla Bellevue Square at the high end shopping center in Bellevue, WA. A store in Chicago's Oakbrook Center will follow a week later on November 12 and the following week, a store at Fashion Island in Newport Beach, California.

The Bellevue Square store will open with a display of a Model S Beta prototype and drivetrain components. Every store is designed to demonstrate the technology involved in the new Model S and the benefits of driving electric. Each will include hands-on exhibits, interactive features and a design center where you can customize a Model S to your own tastes.

The whole experience is a new take on the car-buying process. Each store is located in an easily accessible location to encourage people in to learn about electric cars.

Elon Musk describes it by saying “Tesla is reinventing the way people buy cars, with stores designed to engage and inform prospective customers".

If the stores impress prospective customers in the same way our first ride in the 2012 Tesla Model S Beta did to us, then the strategy could well pay off.

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Comments (2)
  1. Go Tesla!!!

    If it wasn't for Martin Eberhard and Elon Musk building the Tesla Roadster, there would be no electric cars from other manufacturers. Tesla is still leading the revolution with the Model S and more important than the boutique stores is the fact that they are owned by the company. This allows full control of the buying experience by the company. Dealerships, especially in NA are very independent, and have a lot of rights, it is not easy for a car company to discipline or get rid of a bad dealer. Consequently a few bad dealers spoil the reputation of the whole company.
     
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  2. 3 stores? Ho-hum. Three hundred? Now, that's something to get excited about!
     
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    Bad stuff?

 

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