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2010 Toyota Prius Reigns As Japan Sales Champ Despite Recalls

 
1,399 views Mar 12, 2010
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2010 Toyota Prius side

2010 Toyota Prius side

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Unlike some of its Toyota brethren, the 2010 Prius hybrid was never pulled off sale due to recalls.

But U.S. sales fell 6.1% in February anyway, against the previous month, though they rose versus February 2009, when the new 2010 model hadn't yet hit dealers.

Third-gen Toyota Prius test drive

Third-gen Toyota Prius test drive

Enlarge Photo

Currently, the 2010 Prius is the subject of two recalls: one from last fall to shorten the accelerator pedal, which hasn't yet begun because Toyota is still designing the fix; and a newer voluntary recall, to update software to improve braking feel.

None of this seems to matter in Japan, though. The 2010 Toyota Prius is now in its tenth month as the country's best-selling car, due in large part to aggressive government incentives for the purchase of vehicles with high fuel efficiency and very low emissions.

The 2010 Prius is so popular in Japan, in fact, that waiting lists can be as long as six months. U.S. buyers are lucky; while global supplies of the car are tight, dealers do have 2010 Prius models in stock.

[HybridCars.com, AP via Detroit News]





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Comment (1)

  1. By Ugly Posted: 3/22/2010 4:45pm PDT

    Most Japanese cities are choking on car exhaust fumes, mainly due to limited space (80% of the country is taken up by mountains) and congestion. Thus a Hybrid would be most welcome.
    However, IMO, the Prius really has to travel more than only ONE mile on battery power.
    Maybe the new Nissan Leaf would be the way to go. The plug-in Prius still only manages a fraction of that cars 100 mile electric only range!
     
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