First 2014 Cadillac ELR Production Test Cars Rolling Off Assembly Line

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The first examples of Cadillac's range-extended electric ELR have rolled down the assembly line at GM's Detroit-Hamtramck facility.

That's where Chevrolet already assembles the Volt range-extended car, on which the more luxurious ELR coupe is based.

Cadillac invited IndyCar driver Simona de Silvestro, driver of the #78 KV Racing Technology Chevrolet, to witness the first examples off the line--pre-production examples used to validate production and quality procedures before volume production begins.

It isn't the first time GM has invited someone from the world of motorsport to experience its electric vehicle technology.

NASCAR champs Jeff Gordon and Jimmie Johnson both acquired Volts soon after the car's launch, as did Juan Pablo Montoya, and Johnson was invited back to Detroit-Hamtramck to check out the car's production process in August last year.

Either GM is sly with its marketing or Voltec-powered cars are perfect antidote to pounding around a track--or perhaps it's a little of both.

The ELR should be even more relaxing, with interior materials reflecting the Cadillac's upmarket positioning, and sharp concept car-like styling on the outside.

It'll be a little different from the Volt to drive, too.

Firstly, it offers more power than the Volt, at 207 horsepower and 295 pounds-feet of torque, and 0-60 mph should pass in around 8 seconds.

The ELR will also offer drivers more control over the car using steering wheel mounted paddles--not for gearshifts, but varying the regenerative braking effect of the electric motor. Pull one of the paddles as you slow down, and regen is increased for quicker deceleration.

According to our sister site Motor Authority, current pricing estimates put the ELR between $52,000 and $65,000, pre-incentives. Sales start early 2014.

Check out our video preview for more on the 2014 Cadillac ELR.


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Comments (8)
  1. After chevy sells the $52,000.00 to the top 1% they will be able to close the production line for a few years.

  2. If the ELR comes in at $52k, it might even be tempting, but many rumors suggest more like $65k.

  3. at those price points a 60kw model s will be a far better value.

  4. I don't think they are aimed at the same buyers.

    Model S is 5 passenger sedan, the ELR is a 4 seater coupe. S is a top performaning BEV, the ELR is a luxury sports EREV/PHEV...

    Not the same market.

    Also, I don't believe the 60KW version cost less than $65k.
    The 60KW version is $62,400 AFTER the $7,500 tax credit. So, it basically starts at $70K. Not counting on various charging configuration and adopter cost. From the article, ELR starts at $52K, pre-incentives. That is $18K in starting price difference.

    Plus, you can probably negotiate that price on the ELR. Model S is basically you pay what you see.

  5. They really need to ungimp the motor, it should be doing sub-7 second passes if the RAV4EV (lower HP, lower torque, higher weight) is any basis for comparison.

  6. Well, that is all depending on the "gearing ratio".

    e-Rav4 has similar power to the Volt and with slightly more weight. The torque rating is also very similar. But it beats Volt to 0-60mph by more than 1.5 seconds. That is got to be the gearing ratio.

  7. @Kenneth: From interviews with Cadillac program executives, I rather suspect the ELR will perform quite differently to the Volt.

    They understand that a load of luxury features will not justify a $10K-plus price increase in a car with less interior room.

    Remember too that GM has been by far the most conservative in use of its battery pack, so they likely have a lot of headroom to exploit as they get more confident about pack life.

  8. Nice sleek looking coupe.

    If I was in the market for a $50k+ sports/luxury coupe, I would definitely give it a look...

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