2014 Cadillac ELR Video Preview

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Based on the Volt, but dressed in a very sharp new suit, the 2014 Cadillac ELR promises to bring the joys of greener driving to the executive sector.

Not that the luxury segment hasn't already been a hotbed of hybrid development in recent years, though initially slow on the uptake. That makes perfect sense, as it's more affordable in higher-margin cars, and follows a comfortable trickle-down theory of technology for the carmakers not already deep in the hybrid/electric game.

All of that aside, however, the 2014 Cadllac ELR is a very interesting vehicle for the green-car world: it marries the efficiency of the Chevrolet Volt (or something close to it--Cadillac has been mum on specifics thus far) with the image of a sporty, elegant coupe. The question now is: will it matter?

While the Chevrolet Volt hasn't sold in record-breaking quantities, the expected $60,000-plus price point of the ELR will limit the potential pool of buyers. That means it won't make too large an impact on overall greenhouse gas emissions. Add on top the ELR's coupe profile, and it's unlikely to displace any gas-guzzling luxury sedans, instead serving duty as a second (or third) vehicle for most of its target market.

But perhaps the importance of the ELR isn't so much in its potential to save the world, or even in its Volt-sharing technology underneath. It might be most significant as a car that, however pointedly, seamlessly integrates series-hybrid technology into a car that's meant to be more than just a green grocery-getter. In a way, it represents the transition to the mainstream of electric car tech--and in that regard, it could be very significant, indeed.

We hope to bring you a first-hand drive report of the 2014 Cadillac ELR answering all of these questions and more later this year, so stay tuned. In the mean time, enjoy this gallery of photos live from its debut at the 2013 Detroit Auto Show.
 
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Comments (14)
  1. Saw this at the Detroit Auto show. Nice ride.

  2. Given that speculation is now suggesting a $60,000 entry level for the ELR, I cannot see this as having much of a positive impact AT ALL on the image of EVs/PHEVs as successful market products. I could accept a low to even mid-$50k base price and a well-equipped $60,000 "hit," but anything over that and I would just get a second generation Volt. I am seriously looking at the ELR, but it still has to have at least some economic "value" and at $60k I would just a second Model S with the smaller battery or even more likely the incoming BMW i3 which brings another level of new technology to the driving options. ELR models sitting on the showroom floor without getting quickly onto the streets is going to do NOTHING for either Cadillac or Evs.

  3. Wow you want economic "value" from a luxury make... IMO, $60,000 is not a bad starting price for the ELR, lower would obviously be better but it is right in range. The CTS Coupe starts in the low $40's so it sounds about right to me. The technology that you will get with the CUE system is like nothing else out there. There will be tax credits and Cadillac will surley have an aggressive lease on it. I only wish that it was a 4 door.

  4. For EV's to take off they have to be FAR lower priced than this....do you honestly think people who can afford to a buy an IC powered Corolla wouldn't consider a $20K EV with decent range and styling instead?

    When EV's are consistently twice as much as their IC rivals, how do you expect them to take off in sales?

    $60k is outrageously expensive for most people. Considering the average salary in this country is about $50K or less...

  5. Not quite sure how putting Voltec technology in a niche product "represents the transition to the mainstream of electric car tech", but this definitely is one sharp looking car.

  6. I thought the same thing, then thought perhaps he meant that "if even Cadillac is making EVs (really PHEVs, of course), then they must really be getting mainstream."

    But that's just a guess, of course... I guess Tesla, while respected is seen as only EVs, whereas Cadillac is an old school brand, so making EVs means they've really arrived. But again, just a quick guess.

  7. The seats look comfortable.

  8. Video loses crediblity with it 16 (vs 16.5) kWh battery remark and stating the ICE has turbo.

  9. True that. No Turbo. But it is difficult to talk on camera (although that seems to be a voice over).

  10. Scottf200 and John you are both correct. It has a 16.5 kWh battery (not a 16 kWh), and it doesn't have a turbo. I flubbed. The video's been updated, and the error has been corrected.

  11. I had to sit through a commercial and vote on buying stuff at Radio Shack to see this thing? Phooey!

  12. Volt can use that power seat option from the ELR...

  13. A real shame the Volt couldn't look like this....why do they have to dumb down the looks of the lower priced car? This Cadillac is way out of reach for most people..as usual.

  14. And what's with all the chrome? For crying out loud, when are American automakers going to drop that gaudy stuff?

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