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2013 Toyota Matrix: Last Model Year In U.S. For Compact Hatchback

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2013 Toyota Matrix

2013 Toyota Matrix

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The Toyota Matrix will pass silently into the ether next year, just as the new Corolla hatchback takes its place in 2014.

That will neither come as a shock nor much of a disappointment for many, as the compact's sales have slid downwards ever since 2009--now accounting for only 0.2 percent of Toyota's sales in the compact segment.

According to Car and Driver, the Matrix was something of a success in its first four years on the market, starting 2002. It sold over 55,000 units each year before averaging 47,000 through 2008.

The global financial crisis hit everyone hard back in 2009 but Matrix sales never really picked up, and last year the model sold only 4,325 units, sealing its fate.

Matrix fans will be glad to know the model will soldier on in Canada (where it's also built) but in the U.S. its death coincides with next year's launch of a new Corolla.

In recent years the car's economy has been off the pace too. Back in 2002 a combined figure of 28 mpg for the 1.8-liter variant looked quite impressive--not so a figure of just 29 mpg for the same version a decade on.

The Corolla should improve on these figures by a useful amount, but a select few may still miss the Matrix's simplicity and good range of engines and transmissions, including an all-wheel-drive option.

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Comments (6)
  1. Do we know what the new Corolla hatchback will look like?
     
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  2. Wasn't the Matrix on a platform shared with the now defunct Pontiac Vibe?
     
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  3. @Mark: Yes, but that platform was derived from the same compact architecture used for the Corolla. Toyota rolls Matrix sales into its Corolla numbers for that reason.
     
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  4. I had a 2010 Matrix rental with automatic transmission- the problem: HORRIBLE gas mileage. I am not a fast driver, just an old man. But in mixed driving (county road and around town) I average 20 miles per gallon- TERRIBLE! Also, the interior had cheap plastics, with tinker toy knobs- and this, on a car that cost over $20,000 with options!
     
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  5. Good riddance. Also, Toyota, you have too many models competing on the market. Time to trim down a bit. This is a good start.
     
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  6. Assuming one was not looking to get a wagon at the rock-bottom price, and money not being a significant factor, it is quite logical why the Matrix sold poorly: no diesel, so the Volkswagen Jetta beat it quite easily at everything except the price: more torque, more room, lower fuel consumption, lower emissions. No wonder the Matrix was a lost cause.

    Thank you TOYOTA managers, for being short sighted and conservative, and I am sure Volkswagen Aktiengesellschaft is grateful too, that you let them eat your lunch.
     
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