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November Ford's Best Ever Month For Hybrid, Plug-In Sales

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2013 Ford C-Max Hybrid, Catskill Mountains, NY, Oct 2012

2013 Ford C-Max Hybrid, Catskill Mountains, NY, Oct 2012

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Progressive Prius drivers looking for the next step towards going green aren't just moving into Nissan Leafs and Chevy Volts--Ford is benefitting too.

The company reports it expects November to be its best-ever month for hybrid sales, with over 6,000 units--beating July 2009's high of 5,353 cars.

It's partly thanks to the 2013 Ford C-Max Hybrid, which sold well last month too--beating its closest rival, the Toyota Prius V, with 3,182 cars to 2,769.

November is also the first full month of Ford Fusion Hybrid sales, as well as the 2013 Ford C-Max Energi--Ford's first plug-in hybrid challenger. Ford C-Max plug-in and hybrid sales are projected to reach 4,400 in November.

Importantly for Ford, many of the C-Max hybrid sales are conquest sales--vehicles sold to buyers previously loyal to another brand.

That figure is standing at 64 percent. Topping the list of competitive trade-ins is the Toyota Prius, while Honda's non-hybrid CR-V is next up.

The sales success comes at a time where Ford is being watched closely over concerns those hybrids and plug-ins may not be meeting EPA numbers out on the street.

A similar, more serious fate recently befell Hyundai and Kia for reporting incorrect EPA economy figures.

Despite this, and despite no mention of the Focus Electric, Ford's hybrids and plug-ins seem to be selling well--and the 2013 Fusion Energi is still to arrive.

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Comments (8)
  1. "C-Max Energi--Ford's first plug-in hybrid challenger. Ford plug-in hybrid sales are projected to reach 4,400 in November." Really 4,400 Ford C-Max Energi's? They are not even available at local dealerships here in Washington State yet. Dealers have them on order and are advertising them on Cars.com and the website but have no inventory.
     
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  2. @Matt: Thanks for catching our unfortunate wording. That was meant to read, "Ford C-Max plug-in and hybrid sales are projected to reach 4,400 ... " and I've corrected the article. Appreciate the eagle eye!
     
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  3. They are available in Washington State, I bought one on 11/18 from Sound Ford and they have another one (White) still avaiable.
     
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  4. Volt is getting close to 3000 month now. If the trends continue with plug-ins, it may be not too far off that overall plug-in sales hit 10,000 / month cumulative in summer of 2013 as they "catch on" with more buyers. Here's to hoping cost of scale brings them down further in price by 2015. But I hope that car companies break the "sedan" mold and start creating affordable CUV and SUV sized EREVs eventually. $45K for an MPV5 or Equinox-styled EREV would do well.
     
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  5. John,
    Volt sales have been over 2,000, 3 times in the last 10 months..: http://insideevs.com/monthly-plug-in-sales-scorecard/

    And "at work" chargers are what has pushed the sales forward up to this point.
     
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  6. @Howard Note the dates on this article and on John's comment. He left the comment on December 1, 2012 ... more than a year ago.
     
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  7. One more thing is "what would sell more plugins?"

    - More plugs.

    Airports offering 120V plugs for EV owners.
    Businesses offering 120V and L2 plugs for employees.
    Parking garages in cities not offering expensive L2 stations in small handfuls but rather whole walls full of EV-capable 120V plugs.

    Plugs sell plug-ins.
     
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  8. Work place charging will help sell far more plug-ins than anything else.
     
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