Tesla Model S Production Ramps Up, Company Says In Earnings Call

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2012 Tesla Model S, brief test drive, New York City, July 2012

2012 Tesla Model S, brief test drive, New York City, July 2012

Enlarge Photo

The biggest question facing tiny Tesla Motors right now is whether it can ramp up production of its Model S all-electric sport sedan and deliver enough of them to paying customers that it can generate the income it needs to keep going.

On the quarterly Tesla Motors [NSDQ:TSLA] earnings call this morning, CEO Elon Musk said everything's going well.

It delivered 253 Model S cars through September, out of "almost 350" built, along with sales of 68 remaining Roadster electric sports cars (of which production ended last year at 2,500 units).

Tesla expects to deliver 2,500 to 3,000 Model S cars to paying customers during the current quarter, with projected revenue at $400 million to $440 million.

That's down from an earlier projection of 5,000 cars delivered by the end of the year, but still something of an accomplishment for a startup automaker.

The company was making about five cars a week on July 1; by the end of September, that number was closer to 100 per week.

Today, Tesla said, it is making 200 Model S sedans per week, or close to a production rate of 10,000 cars a year.

The company expects to double production again within a month, to 400 cars a week, which will get it to the announced level of 20,000 per year.

And with that production level, Tesla said, it expects to achieve positive free cash flow--meaning its income covers its costs of production and capital expenditures associated with that production--by the end of the year.

The company ended October with just over $100 million in cash, including a portion set aside for a March payment due on its Department of Energy low-interest loan of $465 million, which has now been fully drawn down.

Tesla realized $222 million from a stock offering just after the quarter closed, meaning it has more than $300 million in cash available as of about now.

2012 Tesla Model S, brief test drive, New York City, July 2012

2012 Tesla Model S, brief test drive, New York City, July 2012

Enlarge Photo

The company's release highlighted the very good reviews received by the Model S in tests by everyone from automotive media to consumer groups.

"We are at a turning point in history where, for the first time, a purely electric car is a better product than any gasoline car," according to its presentation.

The company highlighted ongoing software updates to the Model S, including the addition of an "idle-creep" feature to simulate the behavior of an automatic transmission, and the ability to store control settings for multiple drivers.

The 60-kilowatt-hour version of the Model S is now awaiting certification by the EPA, and the company expects to start shipping the lowest-range 40-kWh version by next March.

Tesla Motors is continuing its efforts to certify the Model S for sale in Canadian and European markets, and expects European approval early next year.

And reservations for the 2012 Tesla Model S rose during the quarter from 11,500 to more than 13,200, with more expected this quarter.


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Comments (8)
  1. So Tesla is offering a universally rave reviewed product, is flush with cash and ramping up production at a spectacular rate to serve a growing army of reservation holders.

    Guess Elon Musk's best revenge on his army of sceptics was always going to be to prove them wrong in the worst possible way and he seems to be on track of doing just that.

  2. The oil companies' worst fears are realized--the American public is being offered a better automotive product that doesn't require the purchase of theirs.

  3. Yes, it is a better product and it will only get better and cheaper with improvements in (battery) technology while ICE vehicles will get more compromised, expensive and less fun to drive as car makers try to comply with ever more stringent emission standards/MPG targets. One of the many reasons Tesla's future looks golden if Tesla plays its cards right which so far it seems to be doing.

  4. Tesla is able to sell the Model S in different range/price versions. Why can't Nissan and Chevy do this.

  5. Tesla has always known they're betting the company on the success of the Model S, and it shows. Chevy and Nissan have invested billions in the manufacture of ICE vehicles and that shows, too.

  6. Well, you would be just as correct saying that Fisker is betting the company on the Karma... and it shows?

    You're apparently unaware that Nissan did actually invest billions in EVs (way more than Tesla), with "just" 1.7B for the recent retooling/expansion of the Smyrna plant.
    Nissan also has so far put ~10x more EVs on the road than any other company. Chevrolet isn't into EVs but leads in PHVs.

    What Tesla is doing is awesome, but if it wasn't for Nissan, we'd still be years away from having EVs available to most of us.

  7. Yep, looks like Romney was right, and Tesla deserves to be mentioned in the same sentence as Solyndra... /sarcasm

  8. all this is great news coming at a perfect time. Obama will be re-elected and will be able to push his renewable energy policy that he had to put on hold for Obamacare while the US becomes the #1 Oil producer in the world. what had been the greatest drain on US finances will now work to our advantage as soon as tax laws are "adjusted"

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