Just how do you advertise a plug-in car like the 2012 Chevrolet Volt?
In the two years since advertising for General Motors’ first plug-in hybrid started, GM has tried a whole bunch of different tactics. Sadly, to date, very few have been successful, focusing on why you should want a Chevy Volt rather than why you’ll want one.
Now it seems GM has taken a leaf out of the Apple school of advertising, launching a series of ads which focus on real-life owners who have made the switch to electricity.
They are, it says, the happiest car owners on the planet.
Filmed in an all-white photo studio with a Chevrolet Volt beside them, existing Volt owners talk about everything from the car’s acceleration to running costs, features and range.
Looking and sounding much like Apple’s own switcher ads from a few years ago, the ads cast the Volt not just as a car, but as a must-have device.
But will GM’s happy-band of happy Volt owners giving personal testimony alongside a peppy music track encourage you to buy the range-extended electric car?
And will the online ad campaign mean that, just like the Apple Switch ads, we'll see a rush on Chevrolet Volt spoof ads?
Let us know your thoughts in the Comments below.