Advertisement

2012 Nissan Leaf Australian Ad Turns Gas Pumps Into Art

 
Follow Nikki

They’re large, hardly pretty, and serve just one function, but Nissan Australia has managed to turn the humble gas pump into art in order to promote its all-electric 2012 Leaf.

Unlike its U.S. ad from last year, which asked us to imagine a world where everything was powered by gasoline, Nissan’s Antipodean ad takes the opposite approach, asking a very simple question:

Without gasoline-powered cars, what would we do with all the abandoned gas pumps? 

One answer? Turn them into pieces of art. 

To celebrate the official sales launch of the Leaf in Australia, Nissan commissioned an art installation in Sydney, containing 37 former gas pumps -- or Bowsers, as Australians like to call them. 

Then, it filmed members of the public walking through the open exhibition, touching, interacting and marveling at the creations. 

Rather than list them all here, we recommend you watch the video above, but a few of our favorites include a gas-pump jukebox, popcorn dispenser, guitar amplifier and video arcade. 

Interestingly, Nissan didn’t choose to turn one of the disused gas pumps into a recharging station.  Although we’ve heard of a few gas pumps that have become recharging stations, perhaps Nissan thought doing so wouldn’t send the right message.

While it’s fun to watch, we’re a little disappointed that the 2012 Leaf hardly features in its own ad, only making an appearance at the end long enough for a caption that explains the Leaf is “100% electric. Zero petrol.”

Frustratingly missing, is details of the Leaf's all-electric range, features, price or even ordering information. 

Which leaves us with two questions.

Firstly, how would you advertise an electric car like the 2012 Nissan Leaf -- and would you use similar or different methods to Nissan's ad specialists?

Secondly, what would you turn old gas pumps into in a world where everyone drove an electric car? 

Let us know your thoughts in the Comments below.

++++++++++++++

Follow GreenCarReports on Facebook and Twitter.



Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (4)
  1. I think if you took the pumps to the recyclers, the material could be used to make electric cars.
     
    Post Reply
    Vote
    Bad stuff?

  2. I wonder what the public response has been like to the Leaf in Australia. At $52,000 AUD (32,000 GBP) it's even more expensive than in Europe.
     
    Post Reply
    Vote
    Bad stuff?

  3. the ad is supposed to be subtle, arty & appeal to the emotions rather than be technical
    there is a at the end
     
    Post Reply
    Vote
    Bad stuff?

  4. Good ad if you don't want to sell the car.
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement

Find Green Cars

Go!
Advertisement

Advertisement

 
© 2014 Green Car Reports. All Rights Reserved. Green Car Reports is published by High Gear Media. Send us feedback. Stock photography by Homestar, LLC.