Normally, automakers unveil their latest model in one of two ways: on the main stage of an big automotive show, or at an exclusive, invite-only evening event.
Tesla, in keeping with the method preferred by most boutique and luxury automakers, tends to unveil its cars to exclusive audiences at a pre-arranged reception event. As a consequence, unless you’re an existing customer, shareholder, die-hard fan or member of the press, getting tickets can be pretty tough.
But on February 9, when Tesla will show the world its all-electric 2013 Model X Crossover SUV for the first time, you won’t need an invite to its Los Angeles design studio to take part.
In fact, all you’ll need is a computer and an Internet connection.
How was it announced? Online of course, courtesy of Tesla’s larger-than-life CEO Elon Musk.
“The Model X unveiling will be webcast live on teslamotors.com at 8pm on Feb 9th,” Musk tweeted on Saturday afternoon. “Most cars are pretty blah,” he continued. “This is not.”
And if the teaser image released by Tesla at the end of last week is anything to go by, Musk might be right.
Included on the latest email mailing invite to the event, the barely-visible three-quarter front silhouette shows the Model X’s front grille, headlights, hood and partial roofline.
It’s tough to tell anything from the image, but we think the Model X looks like it has a roofline similar to the BMW X7, while its front end reminds us a little of the Porsche Cayenne.
But what do you think? What can you gain from the dark teaser image?
Let us know in the Comments below.
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