
2012 Toyota Prius V station wagon, Half Moon Bay, CA, May 2011
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Toyota executives will go to extraordinary, absurd lengths to avoid defining the body style of the new 2012 Toyota Prius V.
Bob Carter, brand sales chief for Toyota Motors in the U.S., first responded with confusion over the question.
Presented with a list of alternatives--sedan, hatchback, minivan, station wagon, sport utility vehicle?--he said, hesitantly, "Well, the government would define it as a station wagon."
So let's get one thing straight: The 2012 Toyota Prius V is a station wagon. It's not a minivan (no sliding doors, no third row) and it's certainly not a sport utility vehicle or crossover (no all-wheel-drive, no jacked-up ride height).
As such, it's a smart addition to the Toyota Prius hybrid lineup, the first of several vehicles that will expand the iconic Prius label beyond the current five-door hatchback model into different body styles and sizes
Just like a Prius, but less weird
Every body panel on the 2012 Toyota Prius V is different from the hatchback, but there's absolutely no mistaking it for anything other than a Toyota Prius hybrid.
From most angles, it looks more like a tall hatchback than a station wagon, perhaps deliberately. It's only with the tailgate open, looking at it from the back or side, that the squared-up rear end and vertical cargo opening become apparent.
The general consensus at the media preview was that the 2012 Prius V looks "just like a regular Prius ... but a little less weird."
Two prominent features highlight the difference: First, there's no secondary rear window below the main glass in the tailgate, as there is on the hatchback.
Then, inside, the hatchback's "flying buttress" interior console has thankfully been replaced with a more traditional separate elbow bin and dashboard center stack that allows easy access to the cupholders, tray, and so forth mounted on the tunnel.
The dashboard again resembles the standard Prius, with the high-level central display offering a somewhat confusing array of numbers, icons, diagrams, and symbols in a handful of colors.
Little difference in performance
There's no question that the 2012 Prius V drives and handles like the "regular" Prius hatchback. While it's considerably larger in wheelbase and length, as well as slightly taller and wider, it's not notably different to drive.
Have an opinion?
JKD Posted: 5/23/2011 12:17pm PDT
And, frankly, there will be (we think) a lot of buyers who prefer the extra cargo capacity of a Prius wagon over the hatchback. We'll see where the sales numbers are a year hence (if Toyota breaks them out, which they may not).
Khadgars Posted: 5/23/2011 2:52pm PDT
Interesting you point that out, when comparing the Prius to other vehicles a few MPG suddenly becomes a huge deal. Just saying.
Because MPG is a nonlinear scale, it's the law of diminishing returns, where you save smaller and smaller volumes of gasoline as mileage makes what looks like quite impressive gains.
We think it's a useful consumer service to provide that context for potential buyers. But reasonable may differ (and have). Hope that puts some context around the discussion?
Burke Posted: 5/23/2011 4:56pm PDT
Bert Posted: 5/23/2011 6:04pm PDT
So nothing is large or small except by comparison. In this case, the comparison obviously should be made to the Prius (regular). In this comparison, the Prius nearly 20% more efficient than the Prius V. This is a significant drop in efficiency against the most obvious benchmark.
Using another benchmark, say a 10 mpg truck, or even a 20 mpg "average" vehicle represents "do as little as possible" mentality that is all to prevalent in the USA. As long as you are just a little bit greener than your previous car or your neighbors car, then you are OK, even if you could do much more.
The last reference is the all might buck. As long as the dollar value is small compared to my income, then it is OK. We can do better.
I actually love the "dismal" rear visibility. Yes, at first, it required some getting-used-to. However, the first time I drove the hatchback after sunset, I started to appreciate the fact that the spoiler blocked the headlights of the vehicle behind. I used to hate those annoying headlights from a tall vehicle of high beam. Now, it does not bother me anymore.
As for other VW versus Toyota comparisons, my sister-in-law VW Jetta had constant problems from day one. A transmission that shifted so abruptly that I hurt my back, and was dead at 60,000 miles due to oil burning. A quick review of JD Power reveals, that she was not that only one.
Toyota: Bring back the compact wagon!
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