
Third-Generation Toyota Prius
Curt McAllister, Product News Manager at Toyota, calls these consumers “devout.” He says that Prius owners are passionate about their vehicles, and from the beginning, they’ve wanted to know everything about their beloved cars, “every nuance and intricacy.” McAllister adds that perhaps the reason Prius owners are still so stalwartly loyal is because this recall isn’t about hard parts, it’s a software issue. He’s confident, but not smug, when he tells me that he’s certain that though the loyalty of Prius owners has been tested, Toyota will win back their affection.
Honestly, it doesn’t seem, at least to me based my own very unscientific research, that they’ve ever really lost it.
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By thomas Posted: 2/9/2010 5:03pm PST
By Casey Verdant Posted: 2/10/2010 6:14pm PST
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By Desertstraw Posted: 2/11/2010 3:44am PST
My plan is to buy an electric car when they become available and therefore another Toyota or Prius is not in my future. If I had to buy another hybrid I would certainly consider the Ford Focus as well as the Prius.
And another contrarian note, if I could buy an EV1 it would be my first choice.
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