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2010 Toyota Prius MPG Commercial With Even More Colorful Nature-People

 
16 9,298 views May 20, 2009

2010 Toyota Prius

2010 Toyota Prius

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Yeah, sure, it's an easy and cheap post. But we really are still finding ourselves tickled by the TV commercials for the 2010 Toyota Prius, all of them including hundreds of people-dressed-as-nature making up the backdrop.

We think the making-of-the-ad video is more interesting than any single ad, but it's fun to see how all those people in bright leotards get arranged and used. The first one, called "Harmony," is now rotating with a new ad, called "MPG".

As always, the tagline remains: "Harmony Between Man, Machine and Nature." But now that the company has introduced the tagline, it's time to start ticking off the car's actual selling points. First one for the 2010 Prius? Surprise, surprise, it's fuel economy!

And, hey, in the spirit of happy friendly giving people, take pity and watch the YouTube ad. At the time of posting, it's been viewed less than 100 times. Poor little thing ... :(





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Comments (16)

  1. By Mary Posted: 5/27/2009 4:51pm PDT

    I found your comments when looking to see if I could find out how many people it took to make those commercials. I love them; refreshing! I didn't find how many though.
     
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  2. By Sarah Henderson Posted: 6/3/2009 6:08am PDT

    These commercials remind me of the opening ceremonies of the summer Olympic last year. I wonder if the idea came from that.
     
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  3. By  Marnie Posted: 6/6/2009 10:13pm PDT

    Congratulations on a fabulous commercial - we need more like this!!
     
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  4. By Linda Posted: 6/8/2009 5:53pm PDT

    Your commercials are THE best commercials I have ever seen. They are inventive, colorful, and genius material. I'm sure you'll probably sell more cars thru those commercial, they are practivally better that the TV shows. Keep it up. Love to know how it's done.
     
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  5. By Naomi Posted: 6/13/2009 6:49pm PDT

    It made me stop fast forwarding and rewind so that I could watch it in it's entirety! It's better than some of the shows on TV these days!
     
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  6. By  Cali Posted: 7/10/2009 5:19am PDT

    I want to know how many people it took to make these commercials? Can anyone tell me?
     
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  7. By CJ Posted: 7/16/2009 12:16pm PDT

    These commercials are awesome! Keep them coming
     
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  8. By Lisa Posted: 7/22/2009 9:25pm PDT

    Love Love LOVE the commercials with the people as nature! I stop whatever I am doing just to watch them. Even my husband says.."Hunny your fave commercial is on!" Good job not to mention good cars! haha yes I own a toyota after doing substancial research for months before chosing..couldnt be happier! TOY-ota is my TOY!
     
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  9. By  Robbie Posted: 8/5/2009 5:54pm PDT

    Anybody that likes these commercials is stupid.
     
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  10. By  jimmy Posted: 9/10/2009 6:21pm PDT

    I love the car but cannot stand this commercial. Please. People in leotards dressed like flowers and shaking their hips as the car drives by? It is so blatanly gay it is almost funny. Did you notice that you can barely see the car? I mean it is just too fruity. I am about to buy the car but that's in spite of the commercial. Not that there's anything wrong with it.
     
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  11. By TC Sugihara Posted: 9/10/2009 7:27pm PDT

    "Earlier today, we got a brief description of Toyota's upcoming advertising campaign for the 2010 Prius hybrid, which is intended to promote "harmony between man, nature and machine." To turn this concept into reality, Toyota's first commercial from the campaign required a total of 200 extras, which, after a total of nine 12-hour days, were dressed up in a slew of different costumes and digitally made to look like over a million separate people."
    http://green.autoblog.com/2009/05/13/video-behind-the-scenes-look-at-harmony-toyotas-first-commerc?icid=sphere_blogsmith_inpage_autoblog
     
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  12. By Marsha Posted: 9/13/2009 8:51am PDT

    You still haven't mentioned how many people are actually in the commercial. I'd like to know.
     
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  13. By marcy Posted: 9/24/2009 8:15pm PDT

    My 10 month old daughter will stop what she is doing when she hears this commerical. It is wonderful and a beautiful car and concept.
     
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  14. By jasmin Posted: 10/14/2009 6:27pm PDT

    Making the video took over 1,000,000 people from 200 extras, nine 12 hour days, 9 different nature costumes were created including 150 water and grass people, 22 trunks, 20 stones, 30 leaves, 20 clouds,10 sun, 8 flowers, 8 butterflies, 23 autumn leaves
     
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  15. By Mary Posted: 1/29/2010 12:08am PST

    I truly like the commercials. Most of the time I run around trying to do a couple of things while commercials are on, but I think these are fun. Anyone who doesn't like them must have some personal issues.
    Thanks for the info Jasmin. How did you find out how many people were used?.
     
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  16. By  Vikki Esparza Posted: 4/22/2010 3:23pm PDT

    does anybody know where I can get those fuzzy hats they use in the "harmony" commercial? Like the blue ones and the white ones for the water, etc.? Thank you
     
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