Toyota has admitted that its Yaris small car isn't a marketing priority right now in the U.S. Instead, much of the company's efforts are going into the top-selling Corolla line--but when the firm's next-generation small car hits the streets, things could change. The next Toyota subcompact isn't yet...
At just over 2,300 pounds, the Mazda2 is a lightweight. It's about 200 pounds less than the Honda Fit, MINI Cooper, or Ford Fiesta, and a bit less than the Toyota Yaris even... March 16, 2011 by Bengt Halvorson 3
As the full effects of last week’s 8.9-magnitude earthquake are still sinking in there has been questions in the automotive industry as to whether Japanese car... March 13, 2011 by Jonathan McGrew
Econobox. Genus: tidy “B” segment auto, a grocery-getter. Formula: transverse front-drive power, square people pod in back. Mazda2: shapely eco-box, sexier than... February 2, 2011 by Cliff Leppke
Sometimes even well-informed industry analysts get it wrong. Or miss the forest for the trees. A recent posting by Pike Research, entlted "Europe Leads, U.S. Lags In... November 22, 2010 by John Voelcker 5
After marketing its Japanese-built subcompact Mazda2 five-door front-wheel-drive hatchback to the balance of the road-going world, Mazda has finally brought this small car to... September 27, 2010 by Anne Proffit
It's always important for writers to check their cultural biases when analyzing the auto market. Or at least admit them up front. So we appreciate our colleague Scott Burgess... September 23, 2010 by John Voelcker 3
Earlier this week I reported on the new 2011 Ford Focus commercial staring the Monster Rally Focus and Kent Block (more here). I also mentioned how Ford has become quite the... July 30, 2010 by Jonathan McGrew
The 2011 Mazda Mazda2 subcompact had a somewhat strange introduction, with the car itself unveiled at the Los Angeles Auto Show but the interior not displayed until three... July 9, 2010 by John Voelcker 1
The prevalence of globally designed cars is increasing quite quickly and in a couple of years we may see a much more balanced approach from all car manufactures on what is... June 25, 2010 by Jonathan McGrew 1
At the 2010 New York Auto Show today, Mazda announced that its 2011 Mazda2 subcompact would carry a low starting price of $13,980 when it arrives at dealers. Not only that... March 31, 2010 by John Voelcker 2
Mazda has long been known for its high-efficiency, fun-to-drive gasoline engines. It's also developing diesels. But the company had little ongoing research in hybrid and... March 29, 2010 by John Voelcker 3
When Mazda launched its 2011 Mazda2 subcompact hatchback at last year's Los Angeles Auto Show, many journalists noted that the doors were locked--and the windows were tinted... February 11, 2010 by John Voelcker 1
One of the standouts among the global carmakers at the 2009 Los Angeles Auto Show was Hyundai. The Korean company has seen its market share rise from 3 to 4 percent during a... December 4, 2009 by John Voelcker
You might have been wondering about the Mazda2 after we mentioned it in our recent article about Mazda jumping into the EV race. Now, the Mazda2 isn’t just a car for the... December 4, 2009 by Jonathan McGrew
Sometimes the most interesting cars at auto shows are the ones the manufacturers don't talk about. As expected, Mazda unveiled its new 2011 Mazda2 subcompact at the Los... December 3, 2009 by John Voelcker 2
