Mitsubishi Mirage: The Unexpected Small-Car Success

2015 Mitsubishi Mirage

2015 Mitsubishi Mirage

Enlarge Photo

Mitsubishi has been widely viewed as struggling in the U.S., but recently an unexpected vehicle has provided some good news for the Japanese carmaker.

A tiny, cheap hatchback, the Mitsubishi Mirage occupies a market segment that isn't exactly energetic.

In fact, Mitsubishi originally expected to sell just 7,000 Mirage hatchbacks per year--but ended up selling just over 20,000 last year.

DON'T MISS: Which 40-MPG Small Car Outsells Prius V And Ford C-Max Some Months? (Apr 2015)

Mirage sales for 2015 increased 28.8 percent from 2014 to 21,515 units. That made it the company's second best-selling model, behind the Outlander Sport compact crossover.

The uptick in Mirage sales came during a year when Mitsubishi increased its overall sales by 22.8 percent from 2014, to 95,342 units, according to WardsAuto.

That's far off the record 345,111 U.S. sales Mitsubishi recorded in 2002, but at least shows the carmaker has arrested the sales decline it experienced over the last decade.

2017 Mitsubishi Mirage GT

2017 Mitsubishi Mirage GT

Enlarge Photo

The company expects to break the 100,000-unit barrier this year, U.S. sales boss Ken Konieczka told Wards during an interview in Detroit last week.

Mitsubishi did not attend last week's auto show there, but it has some new and updated products planned for the coming year--including a refreshed Mirage.

Unveiled back in November at the 2015 Los Angeles Auto Show, the 2017 Mirage arrives with a handful of updates after the car skipped the 2016 model year.

ALSO SEE: 2017 Mitsubishi Mirage: Styling, Trim, Suspension Updates At LA Auto Show (Nov 2015)

Notable changes include revised styling, suspension tuned specifically for the North American market, and Apple CarPlay and Android Auto compatibility.

The existing five-door hatchback model--which currently has the highest mpg of any non-hybrid car sold in the U.S.--will be joined by a Mirage G4 four-door sedan later this year.

Mitsubishi will likely have to rely on continued strong Mirage sales to bolster its shrunken lineup.

Mitsubishi Mirage G4

Mitsubishi Mirage G4

Enlarge Photo

The only other cars the company currently sells in the U.S. are the aging Lancer compact, and the extremely low-volume i-MiEV electric car.

It also sells the Outlander Sport and larger Outlander crossovers.

Officials have said many times over the past few years that Mitsubishi plans to focus more on crossovers than conventional sedans or hatchbacks--and now the company seems to be following through with those plans.

MORE: Mitsubishi Gives Up On Sedans, To Make Only SUVs Henceforth (Mar 2015)

Later this year, Mitsubishi will finally launch the Outlander Plug-In Hybrid in the U.S., based on the updated Outlander unveiled at the 2015 New York Auto Show.

A refreshed Outlander Sport was also shown at the 2015 L.A. Auto Show. Full redesigns of both models are expected by the end of the decade.

Mitsubishi will also reportedly launch a third crossover, based on the electric eX concept from the 2015 Tokyo Motor Show.


Follow GreenCarReports on Facebook and Twitter

Follow Us

Take Us With You!


Get FREE Dealer Quotes

From dealers near you

Find Green Cars


© 2016 Green Car Reports. All Rights Reserved. Green Car Reports is published by Internet Brands Automotive Group. Stock photography by izmo, Inc.. Read Our Cookie Policy