Toyota: We Sell Six In Every Ten Hybrids In California

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2012 Toyota Prius C

2012 Toyota Prius C

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California loves its hybrids. And according to figures from Toyota, it loves their hybrids more than anyone else's.

A full 61 percent of new hybrids sold in California are from the Toyota brand, despite tough and growing competition from marques like Ford.

The Blue Oval places second in California's hybrid sales rankings, with five times fewer hybrid sales, while General Motors sits third with a six percent share.

It shows that domestic automakers still have a way to go to catch Toyota in terms of pure hybrid volume, though as we noted in our recent Prius versus C-Max Hybrid comparison, Toyota is the brand with work to on driving characteristics and quality.

Toyota's smackdown continues, however--in May, the brand sold more hybrids in California than Ford sold passenger cars altogether. It talks of its 2 million hybrid sales in the U.S. alone, and of more than 5 million worldwide since the very first Prius rolled off the line. One in two Californian Toyota hybrids is a Prius, and it's the state's most popular new car.

And on the road, as our comparison showed, the Prius still has the economy edge against its rivals.

You get the impression Toyota is keen to put hybrid upstarts from other automakers in their place. Or perhaps its just covering its back until the all-new and even more economical Prius debuts in 2015.

It's worth noting that California has always been a law unto itself as far as hybrids and electric vehicles are concerned, and outside the state the picture is a little more even--Ford's hybrid sales are rising, while the Prius is steadily falling.

And the other message is positive whoever is selling the hybrids: buyers, particularly those in California, are saving one heck of a lot of gas and emitting a lot less pollution as they buy up hybrids in their droves.

Can't everybody just... get along?...


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Comments (7)
  1. So if Ford is third and GM is third, who is second?

    "The Blue Oval places third in California's hybrid sales rankings, with five times fewer hybrid sales, while General Motors sits third with a six percent share."

  2. Apologies Steve, Ford was second! Article has now been corrected.

  3. What would be most beneficial is to obtain data as to an average of MPG for each brand of hybrid. I have a Mercury Mariner hybrid and the difference between me driving and my wife driving it substantial. Technology can me installed in a car but the human cannot be forced to use it. I see Prius vehicles speeding at 70 MPH where I live. That cancels out any efficiencies possible. For me the Volt and its technology is superior. But costs must come down, the size/shape must be improved. The engine/generator must also be less heavy and use less fuel. But I commend California for its environmental leadership. They have reached the tipping point and lead the planet. However, the key element is education and information.

  4. looks like Toyota is still the hybrid carmaker that every competitor is chasing after 15 years or so of Prius being the most popular hybrid. Just recently have other carmakers begun to chip away at Toyotas dominance. now Toyotas new challenge to try and stay ahead of the pack will be two fold, first make an all electric car that's got great range (over 100 miles real world) with a base price that can compete with Nissan leaf and smart car, a difficult feat to do considering Toyota only currently offers the Rav4 at about 50 grand, most people can't afford that.
    Second, continue to increase mpg in the hybrid line up, while also finding ways to lower the base price. the Prius c is a good step in that direction. Go Toyota go.

  5. it's called brand reputation. Toyota built a brand on the Prius, and
    the GM and Detroiters had damaged brands. GM is recovering, so is Ford,
    but, you really want to have that brand halo.

    Look at Apple, they polished the brand for a decade, and it is worth billions.

  6. If Prius is doing so well in CA, then why does Toyota bother with the 0% 60month deal on the Prius?

    Is it b/c plugin cars such as Leaf and Volt are taking some that "green market shares" away from Prius?

  7. I also know some of the long commuters at work got VW diesels instead of Prius b/c they don't like how Prius look and how it drives...

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