That has now dropped by $4,000, to a starting MSRP of $35,200, down from $39,200.
The change hasn't yet been reflected on Ford's website--which shows the original pricing. Until you click on the 'View window sticker (pdf)' text, that is, which highlights the new pricing alongside the car's efficiency ratings, which remain unchanged.
These prices don't include Ford's delivery charges, which amount to $795. This brings the new net price to $35,995, and if you're eligible, you can then subtract the $7,500 Federal income-tax credit, and any state or local incentives like California's $2,500 purchase rebate.
"The 2014 Focus Electric offers customers a fully-contented, all-electric vehicle option," Ford's Amanda Zusman told Green Car Reports.
"The new starting MSRP of $35,200 keeps us competitive inthe marketplace and is animportant part of our commitment to provide customers with a range of electrified vehicles to choose from."
It isn't only the price that seems to have dropped, either.
As Inside EVs notes, the Focus Electric's 6.6 kW, 240-volt charging time has reduced from 4 hours to 3.6 hours. Range remains the same, an EPA-rated 76 miles, while the car retains its 105 MPGe combined economy--or 32 kWh/100 miles.
So, though the Focus Electric may be unloved by Ford, a lower price may see it loved a little more by customers.
Will a $4,000 saving tempt you away from that Nissan Leaf and into a Focus Electric? Leave your thoughts in the comments section below.