Discounts Soar On Toyota Prius Plug-In Hybrids--In New York

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2012 Toyota Prius Plug-In Hybrid

2012 Toyota Prius Plug-In Hybrid

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Live in the New York area? If you do, you're perfectly placed to get some hefty discounts on Toyota's Prius Plug-In right now.

In fact, you're in the right place to get a discount on several green models at the moment, including the regular Prius, as well as Ford C-Max and Fusion hybrids.

According to Wards Auto (via Autoblog Green), discounts of up to $4,650 are available on the 2013 Toyota Prius Plug-In for those living in the Manhattan 10036 zip-code area--or as much as $6,500 if you're able to settle for the 2012 model.

In comparison, the regular Prius gets a rebate of $500 right now. If you're a Ford fan, you'll get up to $3,750 off both the C-Max Hybrid and Fusion Hybrid.

The discounts are part of Toyota's plan to keep up with plug-in rivals, by selling 12,000-13,000 Prius Plug-Ins this year. Last year it shifted 12,750 of the model--better than full battery-electric competitors, but little over half that of the Chevy Volt.

The rebates should put the Prius Plug-In within reach of a lot more buyers, and closer to that of the regular Prius. The former currently retails for $32,000 pre-delivery, the latter begins at $24,200, also before any delivery fees.

Surprisingly, no discounts are available on Toyota's other green models, such as the Prius C subcompact and Prius V wagon, nor the new Toyota RAV4 EV.

Will large incentives on the Prius Plug-In boost sales in a market currently led by the extended-range Chevy Volt? Leave your thoughts in the comments section below.


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