Zipcar-funded study on Millennials and technology, February 2013Enlarge Photo
Here's what we know about Millennials and their love/hate relationship with cars:
AND NOW, MORE DATA
Given such facts and figures, it shouldn't be entirely surprising that, when surveyed, most Americans in the 18-34 demographic said they would be most distraught at the loss of their computer (35%) or cell phone (30%), while just 28% said that the loss of their car would totally cause them to freak out.
(For what it's worth, only 7% said the same of television, which was ranked least important tech device among all age groups.)
The online survey, which fielded responses from 1,015 adults, found that the 18-34 group was the only cluster that didn't name the automobile the most important piece of technology in their lives. Among those 35-44, 41% rated the car at the top of their list of tech priorities, as did 45% of those 45-54 and 49% of those 55 and older.
The study also revealed that Millennials (a) are making conscious efforts to drive less, in part for environmental reasons; (b) would like to use public transit and carpooling more; and (c) use travel apps to reduce their driving frequency.
Who would publish such a survey, full of stats that denigrate car ownership and spell doom and gloom for the auto industry? Zipcar, of course -- the car-sharing firm that previously funded a survey proving that young people really like car-sharing.
That's not to disparage the survey's findings (although the company doesn't make it clear which third party has conducted the commissioned survey, and even though 1,015 seems like a moderately small sample size). We'd just like to encourage a little caution is all.
Have a look at Zipcar's lovely PowerPoint presentation embedded below and share your thoughts in the comments.