Advertisement

AMP Electric Vehicles Stops Car Conversions, Focuses On Trucks

Follow Nikki

Amp Electric Jeep Grand Cherokee

Amp Electric Jeep Grand Cherokee

Enlarge Photo

Ohio-based AMP Electric vehicles will no-longer convert gasoline cars to electric, it announced yesterday. 

Instead, the company announced on a conference-call yesterday, it aims to focus on converting medium-sized commercial vehicles to all-electric operation. 

“People told us how surprised they were that our Mercedes SUV performed every bit as good as the original vehicle - except quieter, quicker and surprisingly refined,” Stephen Burns, AMP’s CEO said. 

“However, it became apparent that the short-term market for passenger car EVs did not grow as quickly as forecasters had predicted,” he continued. 

Although AMP Electric Vehicles has been offering plug-in conversions of gasoline SUVs for longer than most plug-in cars have been on the market, it has always had to compete with mainstream electric vehicles from mainstream automakers. 

That, and its prices. 

Take its all-electric Jeep Grand Cherokee, which debuted earlier this year at the Detroit auto show. 

With a 100 mile range from its 37.4-kilowatt-hour lithium-phosphate battery, AMP was estimating a new-vehicle price of $60,000. 

AMP Electric converted Chevrolet Equinox electric crossover, Detroit, October 2010

AMP Electric converted Chevrolet Equinox electric crossover, Detroit, October 2010

Enlarge Photo

That’s more than the Tesla-engineered 2012 Toyota RAV4 EV.

“We believe that we are in the right place in this industry at the right time,” Burns said in reference to the company's change of direction. 

With Q3 sales of just $107,000, a $7.5 million investment from Kodiak Capital Group LLC, and development expenses of $2.5 million, AMP hopes its new direction -- working to convert medium-sized commercial trucks up to 20,000 pounds in weight--will be more profitable than its car conversions. 

“We have already had preliminary talks with various end-user Fortune 500 companies whose brand names you would recognize. For the first time in our history, we are to the point that we are positioned to begin revenues,” said Burns. 

With more electric cars from major automakers reaching market, is there any room left for commercially-converted vehicles?

Let us know in the Comments below. 

+++++++++++

Follow GreenCarReports on Facebook and Twitter.

Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (4)
  1. Sales of $107,000 in Q3? Is that two vehicles in three months?
     
    Post Reply
    Vote
    Bad stuff?

  2. Very poor sales team. Do the they even have a sales and marketing department?
     
    Post Reply
    Vote
    Bad stuff?

  3. buy only electric and save cash!
     
    Post Reply
    Vote
    Bad stuff?

  4. Conceptually, conversions are great ideas. Fiscally, the idea fades pretty quickly. As convertors buy all the conversion items individually and each of their vendors are entitled to profit from their endeavors, the parts tally quickly gets up to, if not above the price of buying a new vehicle from a major automaker with a better {more wide-spread geographically} warranty. Add in convesion labor and it is double tough. Can it be done sucessfully? IMHO, only if you are working a market that has been disregarded as not profitable by the big boys. I wish the best for AMP EV, but I am reserved that they can make it as a conversion company long-term without something else going for them.
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement
Advertisement

Find Green Cars

Go!

Advertisement

 
© 2014 Green Car Reports. All Rights Reserved. Green Car Reports is published by High Gear Media. Send us feedback. Stock photography by izmo, Inc.