Advertisement

NASCAR Star Builds Racing Prius In Toyota Charity Challenge

 
Follow Nikki

Think of the high-gas mileage Toyota Prius, and you’re unlikely to make the jump to the high-octane, big-buck world of NASCAR racing. 

But thanks to the $50,000 charity Toyota Racing Dream Build Challenge event being sponsored by Toyota ahead of the 2012 SEMA show, the two worlds will collide. 

Four racing stars, NASCAR’s Kyle Busch and Clint Bowyer, and NHRA’s Antron Brown and Alexis DeJoria, will compete to turn a stock Toyota vehicle into a dream custom car.

Busch, Brown, and DeJoria will customize a Camry sedan, Sequoia SUV and Tundra pickup respectively, but Bowyer, with the help of RKM Performance Center in North Carolina, will focus his attention on a 2012 Prius.

The whole process will be documented online through a series of short videos available through its dedicated Facebook page, where fans will cast votes for the winning car. 

Clint Bowyer Builds Custom Prius

Clint Bowyer Builds Custom Prius

Enlarge Photo

The winner, due to be unveiled on October 30 in Las Vegas at the 2012 SEMA show, will be awarded $50,000 to give to the charity of their choice. 

“It’s definitely a different project,” said Bowyer, who is normally found behind the wheel of his Number 15 5 Hour Energy Toyota Camry. “To have something like this, it’s completely different. It’s going to be a lot of fun.”

“This is a bad Prius, a very bad, very bad Prius,” he added.

For now, Toyota has only released a trailer for the series, but over the next few weeks, expect to find out more about the race-bred Prius as it gets transformed from a high-gas mileage car into a pimped ride. 

Let’s just hope Bowyer doesn’t make any of these tragic Prius customization errors along the way.

++++++++++

Follow GreenCarReports on Facebook and Twitter.



Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (4)
  1. Who knew trash talking was a skill. A skill that these guy might need to hone a little bit :)

    And the Drag-quoia? should I expect racing slicks or 4" heels?
     
    Post Reply
    Vote
    Bad stuff?

  2. So the "highly modified" and "high performance" Prius will get 15mpg instead of the 50mpg?
     
    Post Reply
    Vote
    Bad stuff?

  3. A previous article springs to mind.....Five Things You Shouldn't Do To A Toyota Prius...Ever
     
    Post Reply
    Vote
    Bad stuff?

  4. Team Clint Bowyer (NASCAR driver) bring some unique tech touch points to the ultra-modern driving set on his Prius Dream Build.

    Check out the video. http://www.youtube.com/watch?v=YRJfQc73n28
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement

Find Green Cars

Go!
Advertisement

Advertisement

 
© 2014 Green Car Reports. All Rights Reserved. Green Car Reports is published by High Gear Media. Send us feedback. Stock photography by Homestar, LLC.