The Rest Of The World Loves The 2013 Chevy Spark: Will Americans?

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2013 Chevrolet Spark shown at Los Angeles Auto Show, Nov 2011

2013 Chevrolet Spark shown at Los Angeles Auto Show, Nov 2011

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There’s something about the tiny 2013 Chevrolet Spark that has made General Motors go crazy for infographics.

We’ve already seen Chevrolet use them to compare the pint-sized Spark to a 1973 full-size car. Now they’re back to prove how popular the tiny Spark is around the world. 

Proving the smallest car Chevrolet has ever sold in the U.S. is truly a global car, the infographic squeezes in Spark facts from Asia, Europe, Australia, Africa and South America. 

Did you know, for example, that the Spark is Chevrolet’s most popular car in India, or that pink is the favorite color for buyers in South Korea? 

No, neither did we. 

Nor did we know that the Chevrolet Spark is considered a status symbol for South Americans. 

Thanks to Chevy’s cheery infographic, we now do. 

Chevrolet Spark Infographic

Chevrolet Spark Infographic

But while we love the fact that Chevrolet is taking time to celebrate its 600,000 global sales figure of the tiny Spark to date, we’re not sure its successes overseas predicates a success in the U.S.

Priced from $12,995 including destination for a base-model, complete with 1.2-liter four-cylinder engine and standard five-speed manual transmission, it certainly competes on price with other mini-cars like the slightly-cheaper 2013 Smart ForTwo and more-expensive 2013 Scion IQ and 2013 Fiat 500.

With an EPA approved rating of 34 combined for the 5-speed manual and 32 mpg combined for the 4-speed automatic, the tiny Spark offers some reasonable gas mileage figures.

But as we’ve said before, with the much larger -- and higher gas-mileage -- 2012 Chevy Sonic Sedan only a few thousand dollars more, the Chevy Spark may lose out to Chevrolet’s next-smallest car.

2013 Chevrolet Spark

2013 Chevrolet Spark

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It’s worth noting too, that the U.S. minicar market is a tiny proportion of total new car sales, approximately 100,000 cars in a market of between 12 and 15 million cars. 

The rest of the world clearly loves the Chevrolet Spark, but will the U.S.?

Let us know your thoughts in the Comments below.

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