Is China Backing Away From Electric Vehicles?

 

BYD e6 electric taxi in service in Shenzhen, China

BYD e6 electric taxi in service in Shenzhen, China

Enlarge Photo

(EDITOR'S NOTE: This article offers another look at China's evolving plans for electric cars, also covered last week: China's Electric Car Plans Unrealistic, Focus Now On Hybrids)

China's ambitious goals for electrification of its automotive fleet call for 10 percent of the cars expected to be produced in 2015 to be EVs, as Micheal Austin reported in a "technology time machine" roundup earlier this year.

The official hope has been that China might skip the hybrid phase that advanced industrial countries are going through and leap straight to all-electric cars. But the Financial Times reports this week that those goals are coming to be seen as too ambitious, and that some retuning or reformulation is in the works.

According to the FT, the country's leading automotive battery and EV manufacturer BYD "has repeatedly delayed plans to commercialize and export its electric vehicles."

Austin, who is in charge of BYD's U.S. operations, says in a personal communication that testing of the company's e6 all-electric sedan proceeded as scheduled and that commercial introduction of the car was delayed only because it was decided late in the game to change the size of the passenger compartment in response to dealer feedback.

Further, says Austin, the company has focused on production of fleet vehicles like its eBUS, responding to official emphasis on electrification of public transportation, rather on the more iffy consumer sector.

While this has been "a fiscally conservative approach," he says, "the market [previously] crucified us for building capacity aggressively and then missing our 'doubling each year' targets." Yet  BYD's "15 percent growth last year should have been envied by any industry expert."

BYD e6 electric taxi in service in Shenzhen, China

BYD e6 electric taxi in service in Shenzhen, China

Enlarge Photo

A month ago, Shanghai agreed to buy 200 of BYD's electric buses and 300 e6 taxicabs, initially to service he 2011 International Universiade Games and then, after the games end, to serve the city generally.

The consumer market in China is not looking to be an easy sell. Keith Bradsher, the China correspondent for The New York Times, reports that Chinese have tended to prefer heavier, options-laden cars to the relatively light and simple EVs introduced so far. "A wide range of subsidies has not yet proved adequate to offset this," he observes.

(Previously Bradsher covered Detroit and the U.S. auto industry for the Times, so he can be assumed to know what he's talking about.)

China's national government offers a subsidy for each EV bought of close to US $10,000, and the cities Beijing and Shenzhen another $10,000; Shanghai offers two thirds that--40,000 versus 60,000 remimbi. In addition, Beijing and Shanghai exempt EVs from restrictions on issuance of license plates.

Under the circumstances, it's hardly surprising that introduction of the e6, which sells for 300,000 remimbi, has been cautious.

Hertz announced this week it would start renting electric cars in China--but just three pairs of e6 sedans initially, and only with a chauffeur as part of the deal. By the end of the year Hertz hopes the Chinese total will be 25-30, Bradsher reports.

This story, written by Bill Sweet, was originally posted on IEEE Spectrum, an editorial partner of GreenCarReports.

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Comments (3)
  1. When the Buick LaCrosse eAssist and Chevy Volt become available in China within the next several months, we will finally know the true extent of the Chinese consumers' acceptance of hybrid electric vehicles. Given that the Chinese own 120,000,000 electric bicycles / scooters, I would expect them to embrace high quality hybrid electric vehicles like the LaCrosse and Volt. The Prius is high quality, but I suspect the slow performance also turned off buyers, in addition to the styling.
     
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  2. Meanwhile BYD's stock has plummeted from HK$63 to HK$16 in less than a year. Whatever spin Mr. Austen is trying to give to BYD's predicament, clearly the market isn't buying any more BS from this company with a reputation of over promising and under delivering and a whole lot of other nasty things. BYD is loosing money at this point and rumour has it that Warren Buffett is actually considering buying the whole company to turn things around:

    http://www.reuters.com/article/2011/08/23/us-buffett-byd-idUSTRE77M6W820110823?symbol=1211.HK

    Somehow I think that's not going to happen though. With it's EV poster boy down in the dirt China really needs a miracle to revive it's EV dreams...
     
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  3. BYD e6 sedan? Try BYD e6 crossover. Hey, BYD, lower the price to something more in the ballpark of $22,000 before Obama rebate and you'll sell about 22000% more of the cars, too. Look for this car in America around 2014 sometime.
     
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