Earlier this month a familiar name in vehicle pricing and information gave an award to a subcompact that some question as even being relevant for the American automotive market. Yes, NADAguides gave the 2011 Ford Fiesta, Ford’s first try at a modern global car platform, the Car of the Month for May 2011. The NADAguides Car of the Month is based on the quality of engineering inside and out, driving comfort, fuel efficiency, overall value and wealth of features above and beyond what is expected in its class. Other factors that play a role include traffic on the NADAguides.com website and market analysis that specifically looks at consumer interest.
According to the NADAguides press release the 2011 Ford Fiesta saw nearly a 55 percent increase in consumer interest from fourth quarter 2010 to first quarter 2011. The Fiesta has also been given the “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS). Other factors that played into the Car of the Month award included the features that go above and beyond the subcompact segment where cars are priced below $20K. "We believe the 2011 Fiesta sets a new standard in the small car segment so it is rewarding to see it researched to such a high level by car buyers. This recognition is a further sign of the momentum we have built with our range of fuel efficient, technologically advanced new products that customers want to learn about and own. It is successful and popular new products like Fiesta that will continue to differentiate Ford Motor Company as a leader," said John Felice, General Manager Ford Lincoln Marketing.
We couldn’t agree more with the Car of the Month Award choice for May 2011 and congratulate Ford.