MyFord Touch is an upgrade found on the SEL and up trim and includes the 8-inch touch screen and Sony package. The catch here is that the SEL trim in the sedan form starts at an MSRP of $20,270 and the SEL hatchback starts at an MSRP of $21,065. So basically to get the MyFord Touch consumers are looking at approximately a $2K upgrade from the SE with MyFord. You will also have to give up the manual transmission because the SEL is only available with the dual clutch six-speed automatic. So why would you want the MyFord Touch over the standard MyFord and is it worth the extra $2K?
The answer is, if you are looking to buy an economy car, but like the idea of hands-free voice-activated entertainment controls then you should splurge on yourself and get the SE trim with MyFord. It basically takes the functionality of the Ford Fiesta and puts it in the large car with more power and a sportier feel. Of course, you can also keep the manual if you just can’t live without it. However, if you are a technology person or have teenagers, then you should look at the MyFord Touch seriously. It will change the way you use your vehicle and keep you safer while doing it. What is even more interesting is that it is pretty intuitive—you want to make the car warmer then hit the steering wheel button, wait for the prompt and tell the car make it warm. That command will make the car warmer by two degrees each time you say it. Of course you can also say, “Climate Control, 72 degrees.” Don’t know what to say? Ask it, “What can I say?” and it will show you a list or tell you commands.
Bottom line—the MyFord Touch is probably the best value for the money of any system on the market. However, Ford has a variety of options even if they would rather everyone embrace the MyFord Touch system as the way of the future. For the ludite, yes you can still get the Focus with none-of-the-above in the base S model.