Toyota Prius C Concept launch press conference, 2011 Detroit Auto Show
As part of the family of four Toyota Prius hybrids that the carmaker unveiled at the today's Detroit Auto Show, it showed a concept for a new, compact Prius hatchback.
Low, edgy, and relatively sleek for a highly aerodynamic Kamm-tailed car, the Prius C concept is actually Toyota's second concept on the compact hybrid theme, the first being the lime-green FT-CH Concept that was unveiled at the same show last year.
Toyota FT-CH hybrid concept car, 2010 Detroit Auto ShowEnlarge Photo
The Prius C Concept is still only a styling exercise, but watch for Toyota to launch a production version of the car sometime during the first half of 2012.
Like the Prius V multipurpose vehicle that will go on sale as a 2012 model, the company says the Prius C responds to its customers' desire for Prius fuel efficiency and design in different packages.
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