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Toyota to Debut Dedicated Subcompact Hybrid at NAIAS

 
3 2,029 views December 30, 2009

2010 Toyota hybrid concept

2010 Toyota hybrid concept

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Awhile back we presented a story about the new Toyota concept hybrid vehicle that will be displayed at the North American International Auto Show.  All we had at that time was two teaser shots from the company and no additional information about the actual vehicle.  Now there is more info.

According to the Detroit News, the Toyota Hybrid Concept will debut on January 11th at the NAIAS.  It is reported to be a subcompact hybrid vehicle and will enter production.  As the Detroit News states, the vehicle will enter production beginning in Japan in 2011 and will head to the states by 2012.

As a company, Toyota expects to sell some 150,000 hybrids of the subcompact variety per year.  This new concept may help them obtain their goals.

Their is still no word as to whether or not this vehicle will carry the Prius model name, though the company has stated previously that the name will expand to more models.  Additionally, the report does no specify information about the specific type of battery to be used in this subcompact hybrid.  It may be a candidate for lithium-ion or possibly nickel metal hydride, it's anyone's guess at this point.

We will update this story again as information becomes available.

Source:  Detroit News  Print Edition





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Comments (3)

  1. By Noel Park Posted: 12/30/2009 3:14pm PST

    As a Chevrolet/Volt supporter, I feel like someone just walked over my grave. Toyota will sell A LOT of these, evidently in the face of no opposition from GM. How sad.
     
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  2. By pat Posted: 12/31/2009 3:13am PST

    Prius has the momentum ..but buying a hybrid dont make sense ...more complicated under the hood than pure ice ..wud require maintenance at dealership for all things ..even minor stuff ...sure one saves $$ on gas but gas prices have not gone thru the roof yet ..I think waitng for EV like Leaf may be Volt (those who can afford it) is much better option ..Leaf with 100 miles range wud be ideal commute car ..except for long distance travelling ..in US herd mentality has kicked in among buyers ..I will not buy Prius ..
     
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  3. By Swimdad623 Posted: 1/1/2010 8:29pm PST

    I don't think a cheaper Prius is any competition at all to the Volt. Volt buyers are interested in the plug-in/all-electric feature, which neither the Prius or mini-Prius available. Anyone buying a Volt solely for gas mileage hasn't done the math. Most of the Volty buyers will buy their cars for 'green cred', or a patriotic desire to avoid spending money on foreign oil (count me in this category).
    The more likely competition for the mini-Prius is the Honda Insight. Honda is selling Insights based on reduced initial cost and the Honda reputation. If Toyota can address the cost with a mini-Prius, I think they could take a bite out of the Honda sales.
     
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