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Volt Buyers 'Idiots'? Audi President Is The One Who's Wrong Page 3

 
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Johan de Nysschen

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Why can't the US be more like Europe?

In the end, we suspect de Nysschen was just annoyed that U.S. buyers aren't accepting the European view that diesels are the only sensible way to increase fuel efficiency.

For almost 30 years now, however, Europe has had far lower taxes on diesel fuel than gasoline. That's hardly the case in the U.S., and there are other barriers too: Diesel cars may still have to be fueled next to semis elsewhere in a station, for instance.


Europe's makers: behind in hybrids

Instead, U.S. buyers seem to like hybrids, which require no behavioral changes. This drives European carmakers crazy, but it has also lost them some competitiveness.

They are now up to 10 years behind Asian and U.S. makers in hybrid and plug-in experience, and they're frustrated that their view isn't prevailing.

But Europeans know they're being left behind in hybrid and electric cars. The array of green cars and concepts at the upcoming Frankfurt Auto Show vividly demonstrates their rush to catch up.

Outburst of an 8-year-old

In the end, this little ruckus will get glossed over. European markets will continue to buy half their passenger cars with diesel engines; U.S. markets won't.

We liken de Nysschen's little outburst to the tantrum of an eight-year-old boy who can't get what he wants. But then, the auto market is a cruel place.

[Audi Facebook page, Motor Authority, MSN Autos]






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Comments (2)
  1. Great write-up of this side of the matter - and some very strong points on emissions, in particular.
    I do think there's an element of two ships passing in the night, however - de Nysschen warns of the strain of a quick transition to electrics and plug-ins, while you counter that the adoption rate will be slow enough to let the grid adapt. Those points aren't wholly contradictory, if you think about it.
    And I do think there might be a problem with every American adding 4 plasma TVs to their house in a short period of time.
    A real problem lies in the geography of early adoption, too. California is already near-maximum on its power demands, but would likely have the highest number of early EV buyers as well.
    But these are all issues that are important to hash out, as they affect us all, and this is a great forum for doing it.
     
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  2. So, an auto manufacturer gets pedantic and sloppy and Greencarreports responds by ... getting pedantic and sloppy? Where is the data to support the notion that prices won't go up as grids get strained? Where is your data about having to fuel diesel cars by big rigs? Where is the data to support your refutation of Johan's main message; that hybrids simply cost more than diesels due to upfront and disposal costs?
    1. California almost went broke because of power price surges and many poor people face cold winters due to rising power prices. Demand goes up and prices go up - If EPRI did not find that, then up is down.
    2. Diesel fueling stations are very common in the U.S. and as soon as more diesels arrive (e.g. 335D, A3, Jetta), then they will be everywhere.
    3. Johan's main contention is still unrefuted. High upfront cost hybrids and electrics are much more expensive than other small, poor driving econo boxes and those hybrids are equivalent in cost to own of far better driving diesels. Johan's main message is legit: why drive a sluggish, noisy, teetering Prius, when for a similar overal cost to own, you could drive an A3 or Jetta with a similar climate footprint?
    The only logical thing is raise gas fees so that we can have wonderful CURRENTLY produced diesels and eventually some better electrics and hybrids. Why is it only the commenters here see both sides?
     
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