Johan de Nysschen
Why can't the US be more like Europe?
In the end, we suspect de Nysschen was just annoyed that U.S. buyers aren't accepting the European view that diesels are the only sensible way to increase fuel efficiency.
For almost 30 years now, however, Europe has had far lower taxes on diesel fuel than gasoline. That's hardly the case in the U.S., and there are other barriers too: Diesel cars may still have to be fueled next to semis elsewhere in a station, for instance.
Europe's makers: behind in hybrids
Instead, U.S. buyers seem to like hybrids, which require no behavioral changes. This drives European carmakers crazy, but it has also lost them some competitiveness.
They are now up to 10 years behind Asian and U.S. makers in hybrid and plug-in experience, and they're frustrated that their view isn't prevailing.
But Europeans know they're being left behind in hybrid and electric cars. The array of green cars and concepts at the upcoming Frankfurt Auto Show vividly demonstrates their rush to catch up.
Outburst of an 8-year-old
In the end, this little ruckus will get glossed over. European markets will continue to buy half their passenger cars with diesel engines; U.S. markets won't.
We liken de Nysschen's little outburst to the tantrum of an eight-year-old boy who can't get what he wants. But then, the auto market is a cruel place.