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2010 Toyota Prius Photo

2010 Toyota Prius - Review

 

In the ongoing war over which manufacturer is "greenest," Toyota has always used its Prius as a bit of a sales trump card, reminding folks that it was the first to bring a hybrid to mass market with success (remember the failure of the first Honda Insight?).

And Toyota has good reason for this tactic--the Prius has done well for the brand since its introduction.

The 2010 Toyota Prius is the third generation of the car, and along with updated styling, the midsize Prius also gets a power boost, better EPA fuel-economy numbers, and some new features.

For green gearheads, the biggest news is the increase in the EPA fuel-economy numbers--the Prius is now rated at 51 mpg city and 48 mpg highway. That's up from the 48/45 numbers on the 2009 Prius.

There are five trim levels available on the Prius, all labeled in Roman numerals, although the most basic Prius I level isn't actually available to retail buyers.

My tester was a Prius II, which carries a base price of $22,000 and includes such...

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Specs: Select a Trim

5-Door HB (5) MSRP Invoice MPG City MPG Hwy
I Specs $21,400 $20,330 51 48
II Specs $22,800 $21,432 51 48
III Specs $23,800 $22,156 51 48
IV Specs $26,600 $24,762 51 48
V Specs $28,070 $26,129 51 48
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