Toyota has admitted that its Yaris small car isn't a marketing priority right now in the U.S. Instead, much of the company's efforts are going into the top-selling Corolla line--but when the firm's next-generation small car hits the streets, things could change. The next Toyota subcompact isn't yet...
While Toyota is still struggling to get itself entirely back to normal after the devastating March 11 earthquake and resulting tsunami, the company has a number of new green... September 9, 2011 by John Voelcker
The design of the new 2012 Toyota Yaris has probably been one of the worst kept secrets of the year, with the Japanese version of the car, known locally as the Vitz, being... June 20, 2011 by Viknesh Vijayenthiran
The new 2012 Toyota Yaris isn’t expected to hit showrooms until late next year but its Japanese twin, the Vitz, has just been unveiled. Showing a much sportier and edgy... December 22, 2010 by Viknesh Vijayenthiran 2
We love new announcements, especially in the automotive industry. There is something about watching the progression of technology that is very gratifying. However, sometimes... September 26, 2010 by Jonathan McGrew
By Tim Healey Toyota's Yaris sometimes gets lost in the small-car shuffle, losing press to the Honda Fit, the Nissan Versa, and Toyota's own (admittedly larger) Corolla. The... February 2, 2010 by High Gear Media Staff
In another sign that Toyota hit a home run with the third-generation Prius hybrid hatchback, the 2010 Toyota Prius was the best-selling car in Japan during 2009. It beat out... January 9, 2010 by John Voelcker 1
We previewed the upcoming 2011 Mazda2 subcompact a couple of months ago, but now we have more details, along with photos of its updated styling. The five-door hatchback will... November 23, 2009 by John Voelcker 6
Thanks to the strong financial incentives offered by the Cash-For-Clunkers program, the average gas mileage of new vehicles sold in the U.S. during August reached a record... September 29, 2009 by John Voelcker
Mazda will launch its global subcompact, the Mazda2 five-door hatchback, in the US market roughly a year from now. Its first appearance in North America will be at December's... September 17, 2009 by John Voelcker 2
We get asked "What car should I buy?" fairly often. Once in a blue moon it's for a full-size sport-utility, but much more often it's for something smaller and more... June 4, 2009 by John Voelcker
