Marketing

 
Actress Anne Hathaway Is NOT The First 2014 BMW i3 Owner In The U.S.

Actress Anne Hathaway Is NOT The First 2014 BMW i3 Owner In The U.S.

Sometimes the media don't quite know what they're talking about. And so it was with a story that had actress Anne Hathaway importing one of the first 2014 BMW i3 electric cars from Germany for her husband because she didn't want to wait for it to go on sale in the U.S. next spring. The story, which... read more

December 30, 2013 by  -
 
Screencap from Toyota Auris ad

Toyota Auris Ad Complains About Auto Emissions, Doesn't Mention Electric Cars

By now, you've probably seen it: the new ad for the Toyota Auris Hybrid. But on the off chance you haven't, here's the Cliffs Notes version: Sometime in the future, a man and... read more July 9, 2013 by  19


 
Fiat's 'Environmentally Sexy' matchmaking site

Is Buying A Fiat 500e Electric Car 'Environmentally Sexy'?

We liked the 2013 Fiat 500e electric car, a lot. It may be the best of the low-volume compliance cars, in fact--though the 2014 Chevy Spark EV and 2013 Honda Fit EV are... read more June 24, 2013 by  15


 
Screencap from web ad for the BMW i3

Who Will Drive BMW i3 Electric Cars? Waify Metrosexuals, According To Ad

Although its arrival is still months away, we already know a lot about the all-electric BMW i3. We have a good idea of its range (with and without the optional... read more April 17, 2013 by  22


 
Citroën clean diesel ad, poking fun at the election of the new pope

Citroën Tidies Up The Vatican's Black Smoke Problem In Clean Diesel Ad

To paraphrase Ferris Bueller, "Life moves pretty fast, but social media moves faster." Think of the Harlem Shake phenomenon: one minute it was an obscure YouTube meme, the... read more March 15, 2013 by  0


 
Better Place battery-swap demonstration

Better Place Hires Marketing Guru Peter Economides To Buff Its Brand

Given soothsayers' record on end-of-the-world predictions, this probably won't be humanity's last year on Planet Earth. But for the folks at electric car start-up Better... read more December 13, 2012 by  1


 
2013 MINI Cooper S Paceman

MINI Burns Lots Of Gas In PR-Based Expedition To Nowhere

The MINI brand re-established itself globally by building fuel-efficient cars that, coincidentally, were also surprisingly fun to drive. In fact, when it comes to cars... read more November 8, 2012 by  4


 
nissan leaf ev 007

Nissan To Reboot Leaf Effort, Asks Electric-Car Fans For Help

This is a tough period for Nissan and its Leaf electric car. Sales have been stagnant, averaging 500 cars per month this year. More recent concerns by owners in Phoenix over... read more October 1, 2012 by  23


 
Mark Webber driving the Infiniti Emerg-E at the 2012 Goodwood Festival of Speed

Secret Buyer Study: Infiniti Considers Electric Sports Car

EDITOR'S UPDATE: Four days after this article went live, Green Car Reports was contacted by Morpace, the company that conducted the study. Their representative informed us... read more August 10, 2012 by  2


 
2011 Chevrolet Volt test drive, Michigan, October 2010

Marketing Electric Cars As 'Medicine' = Fail, Movie Producer Says

Why would you buy a plug-in electric car? To save money on gas? To save the planet? Maybe. But that's not how they should be marketed, said Hollywood producer Dean Devlin... read more May 11, 2012 by  18


 
2012 Chevrolt Volt Gas Station Advert

What's Wrong With Chevy Volt Ads & How To Fix Them

People are rarely lukewarm about the Chevrolet Volt. Like health-care reform or pajama jeans, the Volt inspires love, loathing, and little in-between. That hasn't exactly... read more February 7, 2012 by  13


 
Ryan Reynolds and Ryan Hall in an ad for the 2012 Nissan Leaf

Ryan Reynolds Gets Funny With The 2012 Nissan Leaf: Video

Isaiah Mustafa has ruined advertising. He may not have written his own monologues for those popular Old Spice ads, but Mustafa's deadpan delivery and sublime quirkiness have... read more January 19, 2012 by  8


 
GM's 'Stop pedaling, start driving' ad.

GM Takes Heat For 'Stop Pedaling, Start Driving' College Ads

GM uses a fairly effective visual to promote its college discount in recent ads. A beautiful co-ed (for our younger readers, that means a female student), sitting in the... read more October 12, 2011 by  4


 
Screencap from the 'People Person' spot for the 2012 Toyota Prius family

Behind The Disturbing Ad Campaign For The 2012 Toyota Prius

To make its new ad for the 2012 Toyota Prius family, Toyota tapped some of the same talent that made its previous "Harmony" campaign a success. But as intriguing as the... read more September 23, 2011 by  7


 
Nissan website 'The Planet Zero'

Nissan Envisions A Green Utopia In 'Planet Zero' Game: Video

Have a few minutes to kill this Friday? Enjoy online games? Then you might like a walkthrough of Nissan's newest project, a "game-style promotion website" called "The Planet... read more August 5, 2011 by  2


 
2011 Toyota Prius

Toyota Tops List Of Green Brands, VW & Honda Close Behind

Toyota has had a bumpy ride the past couple of years, thanks in no small part to a high-profile series of safety recalls. To make matters worse, its popular Prius was... read more July 28, 2011 by  0


 

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