Advertisement

Marketing

 
Better Place Hires Marketing Guru Peter Economides To Buff Its Brand

Better Place Hires Marketing Guru Peter Economides To Buff Its Brand

Given soothsayers' record on end-of-the-world predictions, this probably won't be humanity's last year on Planet Earth. But for the folks at electric car start-up Better Place, 2012 has brought more than its share of doom and gloom. The biggest downer came in October, with the firing of Better... read more

December 13, 2012 by  - 1
 
2011 Chevrolet Volt test drive, Michigan, October 2010

Marketing Electric Cars As 'Medicine' = Fail, Movie Producer Says

Why would you buy a plug-in electric car? To save money on gas? To save the planet? Maybe. But that's not how they should be marketed, said Hollywood producer Dean Devlin... read more May 11, 2012 by  18


 
2012 Chevrolt Volt Gas Station Advert

What's Wrong With Chevy Volt Ads & How To Fix Them

People are rarely lukewarm about the Chevrolet Volt. Like health-care reform or pajama jeans, the Volt inspires love, loathing, and little in-between. That hasn't exactly... read more February 7, 2012 by  13


 
Ryan Reynolds and Ryan Hall in an ad for the 2012 Nissan Leaf

Ryan Reynolds Gets Funny With The 2012 Nissan Leaf: Video

Isaiah Mustafa has ruined advertising. He may not have written his own monologues for those popular Old Spice ads, but Mustafa's deadpan delivery and sublime quirkiness have... read more January 19, 2012 by  8


 
GM's 'Stop pedaling, start driving' ad.

GM Takes Heat For 'Stop Pedaling, Start Driving' College Ads

GM uses a fairly effective visual to promote its college discount in recent ads. A beautiful co-ed (for our younger readers, that means a female student), sitting in the... read more October 12, 2011 by  4


 
Screencap from the 'People Person' spot for the 2012 Toyota Prius family

Behind The Disturbing Ad Campaign For The 2012 Toyota Prius

To make its new ad for the 2012 Toyota Prius family, Toyota tapped some of the same talent that made its previous "Harmony" campaign a success. But as intriguing as the... read more September 23, 2011 by  7


 
Nissan website 'The Planet Zero'

Nissan Envisions A Green Utopia In 'Planet Zero' Game: Video

Have a few minutes to kill this Friday? Enjoy online games? Then you might like a walkthrough of Nissan's newest project, a "game-style promotion website" called "The Planet... read more August 5, 2011 by  2


 
2011 Toyota Prius

Toyota Tops List Of Green Brands, VW & Honda Close Behind

Toyota has had a bumpy ride the past couple of years, thanks in no small part to a high-profile series of safety recalls. To make matters worse, its popular Prius was... read more July 28, 2011 by  0


 
Nissan Leaf 'polar bear' ad

Advertising Electric Cars: What To Make Of Leaf vs. Volt Spat?

For the first time in 80 years or so, major automakers are building and selling plug-in electric cars in the U.S. How are they letting people know about their new cars?... read more June 9, 2011 by  7


 
Nissan Leaf 'polar bear' ad

Volt, Leaf, And The Rest: How Automakers Pitch Electric Cars

We don't envy the makers of electric cars. They have to deliver vehicles that look as great as their gas-powered counterparts, and they have to explain those vehicles, too --... read more June 8, 2011 by  6


 
Members of Deeplocal work on the Toyota Prius 'Charged Life' project

Making Music With A Toyota Prius Plug-In Hybrid & Unattended Baggage

About a year and a half ago, Scion launched a new webmagazine called ScionAV. The goal? To engage potential Scion shoppers (i.e. Millennials) on lifestyle topics like music... read more May 27, 2011 by  0


 
Prius Records

Video: Toyota Prius Cranks Up The Crazy With Two Record-Breaking Days

Spring has sprung for the 2012 Toyota Prius Plug-In. The highly anticipated hybrid recently began making the rounds with critics, so it's not surprising that Toyota chose the... read more March 25, 2011 by  0


 
2011 Toyota Prius

What Are The Turning Radii Of The New Toyota Prii?

Toyota announced this week that it had ended what it called a “decade-long debate” by decreeing that the plural of Prius would be Prii henceforth and to the end... read more February 24, 2011 by  0


 
2011 Hyundai Elantra

Hyundai Drops The Gloves, Will Call Out Sales of 40-MPG Cars

Just a month ago, we suggested that 40 miles per gallon is the new bragging threshold for subcompact and even compact cars. Now, Hyundai has dropped the gloves (or thrown... read more December 2, 2010 by  7


 
2011 MINI Cooper Countryman

MINI and BMW Make Some Marketing Changes

You may remember the MINI Takes the States Tour 2010 that AllSmallCars.com reported on over the summer. Basically, it is a part of the core that is MINI lifestyle marketing... read more October 31, 2010 by  0


 
2011 Nissan Leaf stickers

2011 Nissan Leaf: While You Wait, Have Some Stickers

You've heard by now that I'm buying a 2011 Nissan Leaf. In case you're wondering, it's a Cayenne Red SV, which I'm hoping implies some hyper-real blend of Porsche and... read more October 13, 2010 by  5


 
Advertisement

Find Green Cars

Go!
Advertisement

 
 

 
© 2014 Green Car Reports. All Rights Reserved. Green Car Reports is published by High Gear Media. Send us feedback. Stock photography by izmo, Inc.