Marketing
MINI and BMW Make Some Marketing Changes
You may remember the MINI Takes the States Tour 2010 that AllSmallCars.com reported on over the summer. Basically, it is a part of the core that is MINI lifestyle marketing and consisted of a road rally that started in many of the major U.S. markets and terminated in Denver, Colo. The event was...
2011 Chevy Volt: Official GM Propaganda On Why It's Better
Forgive us our weariness, please. It's only Thursday, but the barrage of news about the two upcoming electric cars that will go on sale for the 2011 model year is wearing us... July 29, 2010 by John Voelcker 7
Remember the 2011 Chevrolet Volt's 230-MPG Claim? Forget It.
Almost a year ago, General Motors launched a little marketing campaign connecting its 2011 Chevrolet Volt range-extended electric car to the figure "230 mpg." As we pointed... July 16, 2010 by John Voelcker 1
Apple, Armstrong Ads Accelerate 2011 Nissan Leaf Marketing
What do cutting-edge technology company Apple Inc. and world-famous racing cyclist Lance Armstrong have in common? Any guesses? No, seven-time Tour De France winner... July 9, 2010 by Antony Ingram 1
Can GM Convince You a 2011 Chevy Volt Is the Go-Anywhere EV?
As we count down the months before the first 2011 Chevrolet Volts arrive at dealers in California, New York, Michigan, and Washington, D.C., it's time for the latest reboot... July 6, 2010 by John Voelcker 5
2011 Ford Mustang V-6 Does 776 Miles--On One Tank
Forty-eight-point-five miles per gallon. It's an impressive figure. A little better than the numbers we got in a week of commuting in a Honda Insight last year, in fact. ... June 25, 2010 by Marty Padgett 8
Hawaii To Get First Nissan Leafs, California Bummed Out
First, Downey, California gets jilted by Tesla, shacking up in Toyota’s house in Fremont. Now, Nissan selects Hawaii as the launch site for the first U.S.-spec Leafs... June 1, 2010 by fb_1670335625
2011 Lexus CT 200h Hybrid Hatch 'Darker Side' Video Launches
You may recall that last month, we raised our eyebrows and scratched our head over the latest Lexus ad campaign, "The Darker Side of Green." The tagline, first unveiled at... May 19, 2010 by John Voelcker
Nissan Announce Leaf Pricing in E.U., Confirm Three More EVs
Nissan Europe have announced the pricing structure for the European rollout of the 2011 Nissan Leaf. The Leaf car has received a huge number of reservations in the U.S... May 17, 2010 by Nikki Gordon-Bloomfield 3
NY Auto Show Puzzler: 'Darker Side of Green' = New Lexus Hybrid ??
Hmmmmmm. First Sarah Silverman, now "The Darker Side of Green." What exactly is going on with Lexus these days? The ominous message is the tagline for an interactive web... April 2, 2010 by John Voelcker 1
Wait A Month For Details of 2e Electric Car, Aptera Says
On Friday, Aptera held its first online Town Hall Meeting--a chat among eager followers and some of the Aptera marketing team. Their intent, according to the opening spiel... March 22, 2010 by Nikki Gordon-Bloomfield 2
2012 Nissan Leaf To Arrive in New Zealand, Christchurch First
The city of Christchurch, located on the southern of New Zealand's two large islands, is destined to become the first city to welcome the 2012 Nissan Leaf, its new electric... February 12, 2010 by Gavin Shoebridge
How Do I Drive My Plug-In Car? New Videos Show How
Driving an electric car is empowering. No longer are you confined to gas stations for energy - suddenly, any home or business can be considered a possible energy source... February 4, 2010 by Shannon Arvizu 1
GM Marketing Manager Behind Awful Volt Dance Is Reassigned
You heard it here first, folks. Maria Rohrer, the Chevrolet Volt marketing manager responsible for the remarkably awful "Volt Dance" at last month's Los Angeles Auto Show... January 21, 2010 by John Voelcker 8
Best Buy's Geek Squad to Receive Four Mitsubishi iMiEVs
Beware Best Buy customers. Next time the Geek Squad drops by to accidentally crash your hard drive or drop your brand new plasma, you might not hear them coming. That's... December 3, 2009 by Robert Scardino 5
More Tesla Turmoil? Executive Turnover Continues
Executive turnover continues at Silicon Valley electric-car startup Tesla Motors, with three executives leaving in nine months and two more hired. The turnover comes both in... October 2, 2009 by John Voelcker 4
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