Car Advertising
Smart Electric Drive Ad Ignores Eco Theme, Goes Big For Small Car
Hey Chevy, listen up: Aliens in electric car ads don't have to be annoying--just ask Smart. The maker of diminutive city cars has ditched all references to performance, specifications and efficiency in its latest ad (via Autoblog) for the third-generation Fortwo Electric Drive, instead giving us a...
2012 Chevrolet Sonic Goes Extreme To Attract New Customers
When automakers start designing a new car, it’s customary to have a specific demographic of customer in mind. This not only helps to design a car which best suits the... October 5, 2011 by Nikki Gordon-Bloomfield
How Would You Sell An All-Electric ATV? A Killer Wasp, Perhaps?
Historically, electric vehicles haven’t had an easy time of it thanks to the old stereotype that they are slow, boring and can’t cope with the real world. We all... September 30, 2011 by Nikki Gordon-Bloomfield 1
Behind The Disturbing Ad Campaign For The 2012 Toyota Prius
To make its new ad for the 2012 Toyota Prius family, Toyota tapped some of the same talent that made its previous "Harmony" campaign a success. But as intriguing as the... September 23, 2011 by Richard Read 7
Advertising Electric Cars: What To Make Of Leaf vs. Volt Spat?
For the first time in 80 years or so, major automakers are building and selling plug-in electric cars in the U.S. How are they letting people know about their new cars?... June 9, 2011 by John Voelcker 7
Nissan’s New Electric Car Ad Zeroes In On Weird Coincidences (Video)
What links a 1985 novel about a drug-addicted rich boy with the 2011 Nissan Leaf? Nothing, or something? It turns out to be both. You see, the 1985 novel Less Than Zero... April 19, 2011 by Nikki Gordon-Bloomfield 2
Find Green Cars
Most Popular This Week
More »
Can Tesla Raise More Than $1 Billion On Soaring Stock Price? 
Audi Startled By Tesla Sales Success? Deleted Press Release... 
Four Used Plug-In Electric Cars To Avoid 
How Are Electric-Car Batteries Made? Photos From Nissan's New... 
Toyota Accelerates Switch To Lithium-Ion Batteries, Still Lags... Photo Galleries
More from High Gear Media
- Follow Us
