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Nissan Leaf Ad Crosses A Line: 'Not Why Electric; Why Gas?'

Nissan Leaf Ad Crosses A Line: 'Not Why Electric; Why Gas?'

The question isn't, "Why electric?" It's, "Why gas?" And with those eight words, Nissan marketers crossed a line that no other established carmaker has dared to cross. In a 20-second ad for the 2013 Nissan Leaf electric car now running on television--you may already have seen it--Nissan said it out... read more

September 17, 2013 by  -
 
2012 Ford Focus Electric

2012 Ford Focus Electric: Small Ad Budget Due To Low Sales Of Volt, Fisker

Earlier this week, Ford announced it had signed a deal with troubled Internet content provider Yahoo to stream 10 episodes of an Internet reality show centered on its 2012... read more April 13, 2012 by  24


 
2012 Mitsubishi i

2012 Mitsubishi i Just Wants To Be Normal, Goes On Road Trip

The town of Normal, Illinois is no stranger to electric cars. Home to one of Mitsubishi’s factories, the town became home to a 1,000 strong electric vehicle test fleet... read more October 10, 2011 by  2


 
2012 Chevrolet Sonic

2012 Chevrolet Sonic Goes Extreme To Attract New Customers

When automakers start designing a new car, it’s customary to have a specific demographic of customer in mind. This not only helps to design a car which best suits the... read more October 5, 2011 by 


 
2013 Tesla Model S in Florida, during New York to Florida road trip [photo: David Noland]

How Would You Sell An All-Electric ATV? A Killer Wasp, Perhaps?

Historically, electric vehicles haven’t had an easy time of it thanks to the old stereotype that they are slow, boring and can’t cope with the real world. We all... read more September 30, 2011 by  1


 
Screencap from the 'People Person' spot for the 2012 Toyota Prius family

Behind The Disturbing Ad Campaign For The 2012 Toyota Prius

To make its new ad for the 2012 Toyota Prius family, Toyota tapped some of the same talent that made its previous "Harmony" campaign a success. But as intriguing as the... read more September 23, 2011 by  7


 
Nissan Leaf 'polar bear' ad

Advertising Electric Cars: What To Make Of Leaf vs. Volt Spat?

For the first time in 80 years or so, major automakers are building and selling plug-in electric cars in the U.S. How are they letting people know about their new cars?... read more June 9, 2011 by  7


 
Value of Zero Nissan Ad

Nissan’s New Electric Car Ad Zeroes In On Weird Coincidences (Video)

What links a 1985 novel about a drug-addicted rich boy with the 2011 Nissan Leaf? Nothing, or something? It turns out to be both. You see, the 1985 novel Less Than Zero... read more April 19, 2011 by  2


 
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