Fuel-Efficient Four-Cylinder Engine Key To 2016 Ford Mustang Sales Success


2016 Ford Mustang

2016 Ford Mustang

Enlarge Photo

Last year, a new generation of Ford Mustang launched, featuring the model's first four-cylinder engine since 1993.

And for that car's first model year so far, it's looking like a major contributor to the Mustang's sales success.

The 2016 Mustang is currently the best-selling muscle car, and the EcoBoost engine reportedly accounts for a significant number of those sales.

DON'T MISS: 2015 Ford Mustang Gas Mileage: EPA Ratings For All Models Released (Sep 2014)

The EcoBoost's attractiveness to younger buyers is helping the Mustang pull ahead in the sales race, reports The Detroit News.

Mustang sales were up 55 percent in the first five months of 2015, compared to the same period last year.

Between January and May, Ford sold 56,571 Mustangs according to Autodata Corp., handily beating its rivals.

2016 Ford Mustang

2016 Ford Mustang

Enlarge Photo
General Motors sold 33,982 Chevrolet Camaros during the same period, while Fiat Chrysler Automobiles sold 30,166 Dodge Challengers.

Both the Camaro and Challenger are only offered with V-6 and V-8 engines at the moment.

While the muscular V-8 gets most of the attention, Mustang sales may actually be dependent on the less-expensive four-cylinder engine--which more people are likely to buy.

Millennial buyers are thought to prefer the EcoBoost engine for its fuel economy, and they're now a larger share of Mustang buyers.

ALSO SEE: 2015 Ford Mustang Revealed, With First 4-Cylinder Since 1993 (Photos) (Dec 2013)

Currently, 35 percent of Mustang buyers are Millennials, up from 30 percent last year.

In the important Southern California market, Mustang sales are up 117 percent, with 40 percent of cars sold going to younger buyers.

The 2.3-liter turbocharged engine is more expensive than the base V-6 but--with 310 horsepower and 320 pound-feet of torque--it's more powerful, and more fuel efficient.

It's also worth noting that the current Mustang is the newest of the three muscle-car rivals, with more modern styling that downplays the retro cues of the previous model.

2016 Ford Mustang

2016 Ford Mustang

Enlarge Photo
While it was heavily refreshed for 2015, the Dodge Challenger dates back to the 2008 model year. The current Camaro was launched in 2010.

However, a redesigned 2016 Chevy Camaro will go on sale next year, with a 2.0-liter turbocharged four-cylinder engine.

The Mustang's EcoBoost engine is an extra-cost option, but the Camaro's four-cylinder will serve as the base engine.

MORE: 2016 Chevrolet Camaro Loses Weight, Adds Turbo Four For Fuel Economy

Will the new Camaro dampen Mustang sales? Will consumer interest in these four-cylinder performance cars continue?

If so, there's only one thing to say.

Your move, Dodge.

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