Nissan's Detroit Show Stand Is Green--Down To The Smell

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Nissan stand at the 2013 Detroit Auto Show

Nissan stand at the 2013 Detroit Auto Show

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It's said that some supermarkets pump the smell of baking bread around the store, enticing people into buying their products.

Does a similar tactic work with cars? Nissan may be about to find out at the 2013 Detroit Auto Show, as its stand will emit what Nissan hopes will be its "trademark smell".

Rather than pumping car fumes around--not the best marketing tool for the Leaf, and a bit of a health hazard--the company is using "thé vert oriental", to evoke the smell of green tea "during Chinese spring harvest".

According to Automotive News, Nissan wants the smell to become something of a brand asset, drawing in visitors to its stand and being adopted by its dealers for use in their showrooms.

Nissan hopes the aroma will draw visitors back to its first full-scale Detroit stand since 2008. It pulled out altogether in 2009 when the market crashed, before returning in 2010-2012 with relatively small displays.

The stand will feature visual intrigue too, with a large, glowing, 150-foot long "halo" hovering above the multi-level booth

Detroit will mark the launch of the updated 2013 Nissan Leaf. Most significant is the introduction of a new, base trim level, with a lower purchase price and less equipment.

We published spy shots of the new base model back in October, highlighting its more basic interior trim, steel wheels with wheel covers, and simpler, non-LED headlights.

The new models will be produced at Nissan's Smyrna, Tennessee plant.


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Comments (4)
  1. As long as they make the customer pay for the battery at purchase something that drives the price up by 10-12K$ the leaf will never be a major shift from liquid fuels. Swappable is the way to go
    Post Reply
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  2. Unfortunately, the battery swapping business model is already almost dead, as any Google search of Btter Place will quickly show. I also thought this might be a short-term help to those worried about battery life, but it doesn't look like this will work in the real world.

    And for the record, other than Nissan, others include the battery, too. Since battery life is guaranteed for 100k or 150k miles and eight years in the U.S., I have zero battery concerns with my Volt. Three year lease, so my battery costs will be zero, of course.

    And it's a major shift from liquid fuels, since the whole point of EVs is not to use them. By definition, EVs use none and PHEVs use much less. That has value no matter how battery aging issues are handled.
    Post Reply
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  3. If "smell of the green tea" is important, then I prefer the smell of jasmine green tea instead of just a regular green tea.

    Maybe Nissan Leaf needs some "flowers" to boost its sales.
    Post Reply
    Bad stuff?

  4. Perhaps next year they can cover the auto show stand in a meadow. I fear it might become more of a marsh by the end of the show, however...
    Post Reply
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