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Could Chevy Volt Plug-In Displace Prius Hybrid On Red Carpets?

 
1,864 views Feb 24, 2011
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James Cameron, Suzy Amis with 2011 Chevy Volt at Global Green Pre-Oscar Party, Feb 2011

HI-RES GALLERY: James Cameron, Suzy Amis with 2011 Chevy Volt at Global Green Pre-Oscar Party, Feb 2011
  • James Cameron, Suzy Amis with 2011 Chevy Volt at Global Green Pre-Oscar Party, Feb 2011
  • Dennis Haysbert with 2011 Chevy Volt at Global Green Pre-Oscar Party, Feb 2011
  • Alison Brie with 2011 Chevy Volt at Global Green Pre-Oscar Party, Feb 2011
  • Enrique Murciano with 2011 Chevy Volt at Global Green Pre-Oscar Party, Feb 2011

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It all started with Leonardo DiCaprio, who showed up at the foot of the red carpet in his very own Toyota Prius.

Within a couple of years, alighting from a Prius hybrid--or any other hybrid, including the hulking Cadillac Escalade Hybrid luxury full-size sport-utility vehicle--was de rigeur for any celeb who hoped to burnish his or her green credentials.


Now, there's a new kid in town.

At the pre-Oscar Party held last night by Southern California nonprofit Global Green--which has strong ties to the Hollywood glitterati--many celebrities were photographed on the "green carpet" with the new Chevrolet Volt range-extended electric car.

The list of names ranges from the powerful (director James Cameron) and the recognized (Dennis Haysbert) to some others that, frankly, we'd never heard of.

The picture muddies, however, when the photos come directly from Chevrolet, and the fine print notes that the Volt "is the featured green car of the event." Translation: This is product placement.

But it does beg the question: Could the Chevy Volt displace the Toyota Prius as the defining green car of the moment? And, do you care?

Leave us your thoughts in the Comments below.

[Chevrolet]

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Comments (2)

  1. MichaelThwaite avatar Michael Thwaite Posted: 2/25/2011 6:19am PST

    I hope so and, hope not.
    One of the best ways to promote a product seems to be through a social endorsement such as being the car of choice for celebrities. I think that it had a very positive effect on the image of the Prius. I hope that they will continue to support environmentally thoughtful purchases.
    I'd just prefer it was the Leaf; the all-electric choice, and a I suspect it might. Whilst the Volt wears an "all-American badge", the Leaf "looks" different & I think that might win the day.
    Let's see...
     
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  2. John Dolan Posted: 2/28/2011 5:46pm PST

    Do people still actualy watch the Academy Awards?
     
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