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"Viridian Joule" Chosen In Chevy Volt Color Naming Contest

Robert Scardino

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Dave Thomas in the Chevy Volt

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The people have spoken and they've chosen Viridian Joule as the name of the Chevy Volt's green-gray paint color. Dave Thomas, of Sanford, Florida came up with the winning entry which beat the second place offering, "enviroMint" by nearly 300 votes. "EV-ergreen" came in third, falling 400 votes off the pace. 3,000 total votes were cast in the online poll that determined the name.

The newly chosen name seems apropos. Dictionary.com describes viridian as "a long-lasting, bluish-green pigment, consisting of a hydrated oxide of chromium." A joule is the SI unit of energy.

The three contestants all got a turn behind the wheel of the Volt in L.A., but Thomas got dibs on the first drive, becoming the first member of the general public to test the highly anticipated vehicle. Apparently, GM told Edmunds Inside Line that Thomas was "a little frisky" during his turn. Atta boy, Dave! Drive it like you stole it!

Sources: GM, Inside Line

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Comments (2)

By Sheryl Brown Posted: 12/2/2009 6:01pm PST

Dave Thomas is a GREAT guy to win this contest! What an exciting memory for him and his family. Way to go Dave!

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By GingerF Posted: 12/7/2009 8:22am PST

Joule...electric car. haha. Nice one. Glad they didn't choose those other two. In 10 years, Viridian Joule will still make sense. What a great story. They made a big deal about something nobody every remembers about their car anyway. It's a shame they didn't give him the car. Seems like that's the least they could have done for him.

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