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3,049 views Nov 4, 2009

Siemens' Smart Chopper, built by Orange County Choppers [via Wired]

The efficiency of LED lighting makes it the perfect choice for an
electric-powered motorcycle. A recent study by the University of Michigan
Transportation Research Institute (UMTRI) compared the power consumption of an
electric vehicle equipped with all incandescent lighting to a vehicle equipped
with all LED lights. The results indicate that the efficiency of LED lighting
has the potential to extend the range of an electric vehicle by up to two
percent of the total distance driven.

"That's a huge benefit for electric bike riders," said Hulick. "It's the
difference between a day of riding and a day with the bike sitting at home on
the charger."

The Siemens Smart Chopper was built for Siemens Corp., a global powerhouse in
electronics and electrical engineering. It integrates an Advanced DC Motors
Inc. Series Wound 8" electric motor and clutchless one-speed drive system with
a long-sleek frame and radical custom bodywork made from new and recycled
materials.

About OSRAM SYLVANIA
OSRAM SYLVANIA, together with OSRAM GmbH, is the world leader in automotive
lighting for original equipment manufacturers (OEMs) and the aftermarket. The
company's global automotive lighting division has its principal North American
operations in Hillsboro, N.H., with nearly 700 employees. In addition to TS
16949, this facility has also achieved ISO 9001 and 14001 certifications.
Automotive Lighting designs, develops, manufactures and markets
state-of-the-art automotive light sources, including auxiliary, advanced
halogen, LED and high-intensity discharge lighting for interior, exterior and
forward lighting applications. Over 400 lamp types are produced for cars,
trucks, and electronics in facilities throughout the U.S., Europe, and Asia.
Automotive applications for OEMs are marketed under the OSRAM brand while
products for the aftermarket are sold under the SYLVANIA brand.

OSRAM Opto Semiconductors and OSRAM Automotive Lighting work together to offer
a complete line of cutting-edge, award-winning, light emitting diode (LED)
products and system solutions for the automotive industry from individual LED
components to Joule Standardized Automotive LED Systems. OSRAM LED products
enable the automotive industry to take advantage of the functionality,
durability, energy-savings, and styling potential LEDs provide.

OSRAM SYLVANIA is a leader in lighting solutions and specialty products that
feature innovative design and energy saving technology. The company sells
products for homes, businesses and vehicles primarily under the SYLVANIA brand
name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM
SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned
subsidiary of Siemens AG. For more information, visit www.sylvania.com.

About Orange County Choppers
Headquartered in Newburgh, NY Orange County Choppers is regarded as one of the
world's premier builders of custom and production motorcycles. The OCC shop is
featured on American Chopper, a reality television series that chronicles the
lives of the OCC crew as they battle impossible deadlines to create outrageous
custom chopper creations. The show, which has contributed to the company's
quick rise to fame, debuted in September 2002 on the Discovery Channel and in
2007, Discovery Channel's sister station, TLC, took over the broadcasting and
it now airs on Thursday nights at 9pm ET/PT. For more information, visit
www.orangecountychoppers.com

SOURCE OSRAM SYLVANIA

Colleen Applebaugh, OSRAM SYLVANIA, +1-978-750-2763,
colleen.applebaugh@sylvania.com, or John Peter, John Bailey & Associates,
Public Relations, +1-248-362-2400 x 236, jpeter@baileypr.com, or Michele
Paolella, OCC, +1-845-522-5255, Michele@orangecountychoppers.com