2018 Ford F-150 Power Stroke first drive: diesel, the not-so-efficient way Page 2

2018 Ford F-150 Power Stroke

For those handful of fleet buyers who cover long distances, the F-150 Power Stroke is a winner.

Yet for consumers or fleets intent on towing, the math is fuzzy at best.

CHECK OUT: Under pressure: Ford F-150 diesel aims for big towers, bigger cruising distances

Certainly, the F-150 Power Stroke trucks I drove in Colorado provided capable, confident towing ability. Most versions are rated to lug around 10,000 pounds strapped to a trailer, which comes in as much as 2,000 pounds less than equivalent gas versions.

What those numbers don’t show is emotion—in this case, the confidence provided by the diesel’s hefty torque curve and satisfying 10-speed automatic.

A small market again, unfortunately; the F-150 Power Stroke’s ideal consumer audience may be those who tow hefty, but not huge, loads on a somewhat regular basis.

Then again, Ford says it figures just 5 percent of F-150 buyers will park a Power Stroke in their driveway.

Given those modest expectations for its limited audience, Ford’s stab at a diesel half-ton pickup may be just right.   

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