The interior of the single prototype utility truck is largely made up of off-the-shelf components sourced from various vehicles, including luxury power-adjustable seats with contrasting stitching and sliding-window hardware from a Volkswagen Vanagon.
Bollinger says the color of the prototype, a dark-grey gunmetal metallic, will be the company's signature.
From our visit to Bollinger, we'd say it's a subtle tone that may be more impressive in person than in photos.
One interesting regulatory note is that the Bollinger B1 is intended to qualify as a Class 3 commercial truck, meaning its total load capacity falls between 10,001 and 14,000 pounds.
That considerably reduces regulatory requirements compared to large sport-utility vehicles intended for passenger use, crucial for a small startup company like Bollinger.
Bollinger B1Enlarge Photo
Asked what vehicles the B1 competes with, founder Robert Bollinger suggested an array of utility vehicles (Jeeps, Land Rovers, perhaps the Mercedes-Benz G-wagen) and electric vehicles (Tesla Model X, Via Motors plug-in hybrid pickup truck).
He easily admits that his fledgling upstate New York company will need more investment capital even to start tooling up for low-volume production.
The company's website opened for potential buyers to indicate their interest during the evening launch event, although the company won't start taking deposits for reservations until later in the year.
The purpose of the gala launch event is to unveil the truck, get media exposure, and start to assess real demand for a vehicle that the team fully expects to be equally capable on muddy farm fields and in swanky neighborhoods.
That's a formula, after all, that has worked exceedingly well for the workhorse British Land Rover and its surging Range Rover luxury brand.