Brammo Electric Motorcycle Prices Cut By $5,000 To $7,000

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Brammo Empulse R electric motorcycle

Brammo Empulse R electric motorcycle

If you have ever wanted a Brammo electric motorcycle, this may be a good time to consider buying one.

Brammo is now offering an End-Of-Summer Promotion that gives significant discounts to move more of their electric bikes out of inventory and onto the roads.

The price of a 2014 Empulse has fallen 29 percent, from $17,000 to $12,000, and the higher-performance 2014 Empulse R dropped from $19,000 to $14,000, a 26-percent cut.

DON'T MISS: 2014 Electric Motorcycles: Buyer's Guide

Last year's 2013 Empulse is down a whopping 41 percent, from $17,000 to $10,000, with a 37-percent cut for the 2013 Empulse R: $19,000 to $12,000. Only minor improvements differentiate the 2013 and 2014 models: upgraded tires and 10 pounds less weight.

Brammo Empulse R electric motorcycle

Brammo Empulse R electric motorcycle

Even the underpowered Brammo Enertia Plus got a significant price cut, from $11,000 to $7,000 (36 percent).

With a top speed of "60+ mph", the Enertia Plus is designed to be a run-around bike for in-town errands and little more--but it could be an inexpensive introduction to the allure of electric drive on two wheels.

ALSO SEE: Electric Motorcycle Road Trip: What I Learned, What You Need To Know

Still, a sale this big for a company this young is bound to raise some eyebrows, and questions. Why is Brammo selling all their bikes at a loss?

According to a source close to the company, it all comes down to Brammo's impending initial public offering (IPO). The company plans to go public in 2015, intending to raise quite a bit of money.

But it can't do that if it hasn't sold many bikes, so Brammo is willing to take a loss on the bikes it now has in stock to expand its customer base

The company's founder, CEO, and namesake Craig Bramscher has also let it be known that he is interested in making an electric sports car, since he doesn't fit into a Lamborghini or Ferrari. Funds of an IPO would be used to continue to develop the company's electric motorcycles, but also perhaps to develop an electric sports car.

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Not everyone is happy about the sale--including recent buyers who are now concerned about the falling resale value of their vehicle.

At this point, it remains mostly early adopters who ride these bikes, and most owners know the best way to get their money back the purchase of an electric motorcycle is simply to ride it.

So if you may be in the market for the only electric vehicle that uses gears, go get your motorcycle license and check out the full range of options--newly less expensive Brammo models included.


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