2015 Ford F-150
There are high-wattage power outlets in the cab (400 watts,110 volts), LED lights front and rear, LED spotlights on the sideview mirrors, a new tailgate step and of course, that 2.7 EcoBoost engine.
Other useful features include an 8-inch display screen on the dash, LED lighting for the pickup bed, rear under-seat storage in Super and Crew cab models and a boxside step for the 5.5-foot box models.
Safety is enhanced by a blind-spot information system, lane-keeping control, Curve Control to slow the vehicle down more when entering a turn too quickly and second-row inflatable safety belts for the rear passengers.
This is the big unknown for the time being, but with the new 2.7-liter EcoBoost in the range it could be the most efficient F-150 yet.
At its best, the new F-150 has to beat the 16 mpg city, 22 highway and 18 mpg combined of the 2014 EcoBoost V-6 model, and 13 city, 18 highway and 15 combined of the V-8.
With the weight reduction and subtle aerodynamic improvements, it could be enough to lift the F-150 comfortably above 20 mpg combined in the most efficient variants. In fact, Ford says it's hoping for highway economy of "close to" 30 mpg for the new 2.7--higher than any other full-size pickup to date.
The 2015 F-150 will go on sale later this year in XL, XLT, Lariat, Platinum and King Ranch trims, with an optional FX4 package for most four-wheel drive models.
We'd expect full economy figures to appear a little closer to that date--but in the meantime, we'll be harvesting all the information we can at the 2014 Detroit Auto Show.
You can keep up to date with the latest launches on our Detroit Auto Show hub page.