Branding Bad: 10 Eco-Marketing Car Labels That Mean Nothing Page 3

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If you're still baffled--and we think most car buyers are--here's the list once more.

But this time, each brand is paired with the carmaker that invented it.

  • BlueEfficiency - MERCEDES-BENZ
  • BlueMotion - VOLKSWAGEN
  • Drive-E - VOLVO
  • EarthDreams - HONDA
  • EcoBoost - FORD
  • EcoTec - GM
  • EfficientDynamics - BMW
  • Hybrid Synergy Drive - TOYOTA
  • PureDrive - NISSAN
  • SkyActiv - MAZDA

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So do you think these eco-brands help the carmakers?

Which ones work, and which ones don't?

And how many had you even heard of, personally, before you read through our list?

Leave us your thoughts in the Comments below.


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