Ford Seeking Customer Feedback on New Fiesta Options


A Ford Fiesta owner posting at Fiesta Faction recently received a survey outlining proposed future options and trim levels for the Fiesta and asking participants which ones they'd be most likely to buy. It revealed that Ford is considering many new upscale features for its smallest model. Here's a rundown of the changes Ford is analyzing:

  • Four trim levels instead of three
    The proposed model matrix displayed four trim levels identified as “Entry,” “Mid,” “High,” and “Top.” The first three trims line up pretty well with today's S, SE, and SEL/SES models. The “Top” trim could be a “Titanium” model similar to what is offered on the U.S. Focus and European Fiesta. The Top trim's unique features would be passive entry/start, perimeter alarm, HD Radio, chrome trim around the windows and a painted black lower grille.

  • New creature comforts
    Ford is exploring the idea of offering heated seat backs (in addition to heated lower cushions), a driver's lumbar support, an armrest with center stack storage, and illuminated vanity mirrors on the Fiesta. These are all rare in Fiesta's class and would bring its comfort level in line with larger cars.

  • Improved lighting and safety
    The survey also shows that Fiesta could offer automatic headlamps, fog lamps, rain sensing wipers and rear parking sensors. Ford originally distinguished American Fiestas from their European counterparts by offering LED driving lights instead of fog lights, but the LEDs are not shown in the proposed feature matrix.

  • Advanced infotainment
    Higher-end Fiestas could potentially get a 6” color information screen above the audio controls and in-dash navigation would be an option. The current screen is just a one-color LED display. Ford also proposes a Sony-branded audio system, like the European Fiesta already offers.

The survey did not indicate when any of the new features might come online. And of course, the results of the survey will play a role in which ones actually get offered. According to the recipient the survey was conducted by Morpace Inc. and commissioned by Ford Motor Company.

[Fiesta Faction]

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