Yesterday, Chrysler Group announces a new offering to consumers in the market for a new car—say a 2010 Dodge Caliber. For buyers in the market Chrysler is going to either pony up $4000 cash back (on most 2010 models) or give qualified buyers zero percent financing. Is it making those Chryslers more appetizing to the consumer?
2010 Dodge Caliber dashboard

2010 Dodge Caliber dashboard

Well, it may not be the new incentive offers, but Chrysler has posted a 25 percent sales increase for the month of April. According to Automotive News that is the largest sales increase that Chrysler Group has seen in five years. So is it the incentives? Edmunds.com reports that Chrysler has the largest incentive spend per vehicle in the industry—currently at $3,374 per vehicle. That is down from the 2009 numbers of $4,383. No matter how it looks it does seem to be working in terms of actual sales, but we will have to see if it translates to the bottom line.

That all aside, this could be a great chance to get your hands on a 2010 Dodge Caliber. The Caliber, if you are unfamiliar, is basically Dodge’s take on the modern hatchback. TheCarConnection.com, our partner site, has a great review on it that gives you all the juicy details, so be sure to check that out. One thing is for sure, you won’t mistake it for any other car on the road.