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Ad for 2012 Coda Sedan priced at $25,000, from Coda Silicon Valley dealer, January 2013

Ad for 2012 Coda Sedan priced at $25,000, from Coda Silicon Valley dealer, January 2013

Coda Automotive, the startup maker that builds the 2012 Coda Sedan electric car, is going through some very tough times. But it looks like one of its three dealers is trying to figure out the right price point for the all-electric compact sedan--which was originally priced at $38,145, including a destination charge of $895. Several days ago, Coda Silicon Valley advertised five brand-new Coda Sedans for $24,995 the price of after a "dealer...

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