Zipcar

If you are like me, then you probably can’t stand the idea of ordering a car that cost five figures and part of what you make in the year without driving it. So what are you to do? If you are one of the tens of thousands of consumers out there then you probably go an take a test-drive. That is a little trickier when it comes to leading edge technology like the Toyota Prius Plug-in Hybrid. Toyota seems to get that and that the adoption rates by consumers are going to be slow if they can’t experience them. The solution—put them in the hands of drivers through controlled...