2016 Chevrolet Volt TV Ad Released 6 Months Before Car

2016 Chevrolet Volt TV Ad Released 6 Months Before Car

One of the biggest concerns among electric-car advocates is GM's ability to create and sustain a smart, coherent, clever, and explanatory marketing campaign for its new 2016 Chevrolet Volt. The plug-in hybrid with a 50-mile range will arrive on the market in the second half of this year, but Chevy... read more

January 28, 2015 by  -
2014 Tesla Model S

Tesla Model S: The Electric Car For 'Mistresses', Apparently

Most buyers of expensive luxury sedans are men, and most Tesla Model S electric car drivers seem to be men too. There are notable exceptions, of course, including NASCAR... read more August 22, 2014 by 

Tesla Motors CEO Elon Musk at Tesla Store opening in Westfield Mall, London, Oct 2013

Tesla CEO Elon Musk Makes It Big: Will Appear On 'The Simpsons' As Himself

Wealth? Success? Power? All of these fade to insignificance as ways to show you've "made it" in life, compared to a guest appearance on The Simpsons. Tesla Motors CEO Elon... read more July 29, 2014 by 

Nissan Leaf and Nissan e-NV200 Ultraman ginga editions

Nissan Leaf Electric Car Becomes Futuristic Attack Vehicle On Japanese TV Show (Video)

Want to guarantee your car immortality? Get it featured on a TV show or in a movie. Nobody has to ask twice what a DeLorean looks like, and most people probably know what car... read more June 11, 2014 by 

2013 Tesla Model S

Memo To TV News Shows: Tesla Electric Cars Don't Make Engine Noises

If you watched 60 Minutes on Sunday night--perhaps wondering whether the show would target the Tesla Model S electric car--you may have been relieved. The segment, "Fast Cars... read more April 2, 2014 by 

1959 Volkswagen Beetle electric conversion on Rods N' Wheels.

Electric Cars Drive Silently Into Reality TV Shows

Cars have been mainstays of reality television for years, but until now, not electric cars. Tracking their growing sales numbers, it may be that their increasing popularity... read more March 3, 2014 by 

Brian Maragno of Nissan USA in Nissan Leaf electric-car television ad, frame capture

Nissan Leaf Ad Crosses A Line: 'Not Why Electric; Why Gas?'

The question isn't, "Why electric?" It's, "Why gas?" And with those eight words, Nissan marketers crossed a line that no other established carmaker has dared to cross. In a... read more September 17, 2013 by 

Axiflux compact electric motor (Axiflux)

How Plasma TVs Led To Smaller Electric-Car Motor

All that sitting in front of the TV watching bad sitcoms could pay off, if a new electric motor proves successful in field trials. A startup in Melbourne, Australia, has... read more March 15, 2013 by  9

2011 Nissan Leaf prototype

Electric Cars: The Very Latest Thing For Sci-Fi Shows On TV

Science fiction used to be all about the flying car, but nowadays that idea has fallen out of favor. In its place, we've recently seen an influx of electric cars on our... read more January 25, 2012 by  7

2012 Ford Focus

Did Hyundai Elantra Ad Make Ford Stretch Focus Leg-Room Claim?

We're eagerly looking forward to driving the 2012 Ford Focus. It's won raves in reviews--including the first-drive report on TheCarConnection--and been the subject of... read more February 10, 2011 by  15


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