Toyota 'Prius Prime' Trademark Registered; What New Hybrid Could It Be?

Toyota 'Prius Prime' Trademark Registered; What New Hybrid Could It Be?

Trademark filings for model names usually present a mystery. What a carmaker is planning when it registers a specific name can be hard to impossible to ascertain. And so it is with the case of "Prius Prime," a new model name that may expand Toyota's line of Prius hybrids at some point in the... read more

June 10, 2015 by  -
1961 Jaguar E-Type

Is Jaguar Perhaps Planning An Electric Sports Car? 'EV-Type' Trademark Teases Us With Possibilities

Carmakers do their best to keep future-model plans a secret, but the sprawling bureaucracy of today's corporate operations can sometimes make that difficult. A part of that... read more November 19, 2014 by 

2014 Tesla Model S in China

Tesla Resolves Chinese Trademark Fight 'Completely, Amicably'

Tesla seems finally to have resolved its copyright issues in China. Thanks to a local "trademark troll," the electric-car maker was initially forced to sell cars in China... read more August 6, 2014 by 

2012 Tesla Model S

Tesla Gets Its Brand Name Back In China, Via Court Decision

With Tesla having announced the price of its Model S electric car in China yesterday, one question remained unanswered: What name would the cars actually be sold under? As of... read more January 24, 2014 by 

2012 Tesla Model S

Who Will Own Model E Trademark: Tesla, Or Ford?

Perhaps the auto world is Wonderland--for, as Alice famously said, it gets curiouser and curiouser. The latest oddity is a report last Sunday from the enthusiast site Ford... read more December 27, 2013 by 

Website of 'Tesla Motors China', Aug 2013

Will Tesla Trademark Tangle Delay Electric Car's China Launch?

With its Model S on sale in the U.S. for more than a year now, and the first European delivery in Norway this month, Tesla is turning its attention to China. The company has... read more August 23, 2013 by 

2013 Chevrolet Volt

Will Buick Launch A Volt Version Called Electra?

Sometimes online news sites can build complete stories--almost entirely hypothetical--around a single factoid. This is one of those stories. The factoid is that General... read more June 18, 2012 by  16


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