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Here's Why Electric Cars Will Succeed: Owners Just Adore Them

Here's Why Electric Cars Will Succeed: Owners Just Adore Them

Imagine you're a carmaker, and you found you could build a type of vehicle that customers all absolutely adored. Not just liked. Not just said, "Yeah, it's fine, it does what I need"--but out-and-out loved, cherished, talked about incessantly, and recommended to everyone they met, all the time... read more

February 28, 2014 by  -
 
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