Marketing

Why would you buy a plug-in electric car? To save money on gas? To save the planet? Maybe. But that's not how they should be marketed, said Hollywood producer Dean Devlin. "The Volt is an amazing, groundbreaking car," he said. "The Leaf is a gigantic breakthrough--but they're being sold as...

People are rarely lukewarm about the Chevrolet Volt. Like health-care reform or pajama jeans, the Volt inspires love, loathing, and little in-between. That hasn't exactly helped Volt sales, which aren't yet living up to expectations, but fans insist that the car itself isn't the problem. They blame...

Isaiah Mustafa has ruined advertising. He may not have written his own monologues for those popular Old Spice ads, but Mustafa's deadpan delivery and sublime quirkiness have inspired a thousand would-be imitators. Even talented actors like Ryan Reynolds can't measure up, as we see in a new clip for...

To promote its college discount, GM recently ran ads advising students to 'stop pedaling and start driving,' which raised the ire of the League of American Bicyclists.

To make its new ad for the 2012 Toyota Prius family, Toyota tapped some of the same talent that made its previous "Harmony" campaign a success. But as intriguing as the behind-the-scenes footage may be, we're not entirely sold on the new "People Person" clip. You might recall that when Toyota...

Toyota has had a bumpy ride the past couple of years, thanks in no small part to a high-profile series of safety recalls. To make matters worse, its popular Prius was recently lost its #1 spot on the EPA's list of fuel-efficient cars. But not to worry: the automaker just landed atop a different...

For the first time in 80 years or so, major automakers are building and selling plug-in electric cars in the U.S. How are they letting people know about their new cars? Advertising, of course. Our colleague Richard Read looked at four electric-car TV ads, analyzing what made them work and what...

We don't envy the makers of electric cars. They have to deliver vehicles that look as great as their gas-powered counterparts, and they have to explain those vehicles, too -- how they work, battery range, and so on. They've got a long, tough battle to win over consumers. But while we wouldn't...

About a year and a half ago, Scion launched a new webmagazine called ScionAV. The goal? To engage potential Scion shoppers (i.e. Millennials) on lifestyle topics like music, film, and fashion. It's the way marketing works in the Social Media Age: you don't just talk to customers in showrooms, you...

Spring has sprung for the 2012 Toyota Prius Plug-In. The highly anticipated hybrid recently began making the rounds with critics, so it's not surprising that Toyota chose the end of this month to tout the Prius brand by hosting a live, two-day event in which four Prii will be put through a number...

Just a month ago, we suggested that 40 miles per gallon is the new bragging threshold for subcompact and even compact cars. Now, Hyundai has dropped the gloves (or thrown down the gauntlet) with a clever marketing campaign to contrast it with other makers: It will start breaking out the sales of...

You may remember the MINI Takes the States Tour 2010 that AllSmallCars.com reported on over the summer. Basically, it is a part of the core that is MINI lifestyle marketing and consisted of a road rally that started in many of the major U.S. markets and terminated in Denver, Colo. The event was...

You've heard by now that I'm buying a 2011 Nissan Leaf. In case you're wondering, it's a Cayenne Red SV, which I'm hoping implies some hyper-real blend of Porsche and Lamborghini performance. Maybe? Maybe not. I won't be among the first folks to take delivery, though. Lance Armstrong already has...

What happens when a publicity photo-shoot goes on the hunt for the perfect image but doesn't notice the devil in the details? Over the weekend, our sister site GreenCarReports was privileged to publish the first-ever official photographs of the production version of the 2011 Coda Sedan. As well as...

Range anxiety—that's the worry that people feel as they approach an electric car's driving range—has long been a bit unbecoming to discuss among fierce electric-vehicle advocates; but looking out at the general market, it's one of the most significant barriers against widespread...

Almost a year ago, General Motors launched a little marketing campaign connecting its 2011 Chevrolet Volt range-extended electric car to the figure "230 mpg." As we pointed out at the time, they were basing that projection on a proposed formula for fuel usage patterns that made a lot of assumptions...

As we count down the months before the first 2011 Chevrolet Volts arrive at dealers in California, New York, Michigan, and Washington, D.C., it's time for the latest reboot of the Chevy marketing machine to kick into action. Chevrolet said in a press conference last week it would start running ads...

You may recall that last month, we raised our eyebrows and scratched our head over the latest Lexus ad campaign, "The Darker Side of Green." The tagline, first unveiled at the 2010 New York Auto Show, turned out to be a teaser for the upcoming and unusual latest Lexus model, the 2011 CT 200h hybrid...

Nissan Europe have announced the pricing structure for the European rollout of the 2011 Nissan Leaf. The Leaf car has received a huge number of  reservations in the U.S already and will be launched in Europe in three stages. Nissan plans to release just one model of the Leaf in Europe, as oppose...

Hmmmmmm. First Sarah Silverman, now "The Darker Side of Green." What exactly is going on with Lexus these days? The ominous message is the tagline for an interactive web video called, logically enough, Lexus Dark Ride. It'll be released May 13. "Young, energetic, tech-savvy" It's meant to attract...